KEY TAKEAWAYS:
Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers.

Empathy and transparency are the focus of nonprofit marketing in 2021.

Nonprofit businesses should be especially focused on appealing to members of Gen Z, who influence $333 billion in annual household spending, according to MarTech.

There should also be an emphasis on providing virtual events, tours, and meet-and-greets to make up for the lack of in-person networking and volunteering opportunities.

1. Nonprofit marketing boosts brand awareness and visibility.

Your nonprofit is a brand. As such, you should be using marketing to raise brand awareness (aka brand visibility) and get the word out about your organization and its overall cause. A major focus for nonprofit marketing in 2021 is the concept of 1:1 personalization, or experiences that make your audience feel like you’re speaking directly to them. Nonprofits can achieve 1:1 personalization through marketing tactics like personalized email campaigns that connect with supporters based on their individual interests, among a host of other strategies and tactics. Read 3 Ways to Boost Brand Visibility to learn more.

2. Nonprofit marketing increases funds.

Nonprofit fundraising and nonprofit marketing are one and the same. The more individuals who are aware of your organization, the more funding you are likely to secure.

4. Nonprofit marketing drafts volunteers.

Marketing your nonprofit organization can assist in bringing in new volunteers—something that’s become incredibly difficult since the start of the COVID-19 pandemic. The deficit of in-person volunteering opportunities has shifted many nonprofits’ focus toward virtual marketing, with offerings like digital tours of your physical spaces, online events, virtual meet-and-greets, and a marketing plan that engages your audience on their digital devices.

5. Nonprofit marketing promotes your offerings

Increasing organizational awareness, volunteers, and funding enables you to dedicate more resources to your cause, ultimately impacting the level of change you desire to inspire in a positive way.

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Marketing Tools & Opportunities for Nonprofits

There are a plethora of marketing tools and strategies formulated specifically for nonprofit organizations, including email, video, content, and event marketing, as well as social media, public speaking, and website tools and strategies. You can access some of these complements of HubSpot here.

Google’s Advantages for Non-Profits

Google offers a ton of marketing advantages to nonprofits businesses that can help further their goals, increase contributions, recruit volunteers, and expand as an organization. Discover how your nonprofit organization can improve collaboration, productivity, and efficiency with Google Workspace for Nonprofits and Google Ad Grants.

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Get Expert Assistance Marketing Your Non-Profit!

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