Small Mistakes, Big Signals: What QC Says About Your Brand
Small marketing mistakes quietly erode customer trust. Learn why QC protects your brand.
Your Customers Are Changing. Is Your Marketing Changing with Them?
Explore how changing emotions, values, trust, and shopping habits are reshaping customer behavior.
How to Use AI to Fact-Check Your Own Reviews
How to Use AI to Fact-Check Your Customer Reviews You reread the text three times. “Had a great time, we should do this again sometime.” Sometime. Not Friday, not next week. Sometime. By the fourth reading, you’ve decided this means they’re not interested, and you’ve already started drafting the casual, low-stakes reply that protects you from […]
Top 10 Wellness Checks for a Thriving Retail Website
Use National Wellness Month to improve your website’s health.
How to Review, Audit, and Plan Your Holiday Automations in Five Steps
Somewhere in your email platform or chat system right now, a workflow you set up months ago is still running. It includes messaging, hours of operation, or a coupon code. And I bet no one has checked on it since the first week it went live. These messages have been quietly greeting your customers ever […]
2026 Holiday Marketing Automations Guide
We’ve updated our holiday automation recommendations for 2026—don’t miss what’s new.
Are You Skipping Strategy and Jumping into Tactics?
If your marketing plan feels busy but disconnected, you might be missing the most important step: strategy. In this short video, Jennifer Shaheen breaks down the core difference between a marketing strategy (your why and what) and a marketing plan filled with tactics (your how and when). Most businesses jump straight into campaigns, emails, and social posts without aligning those efforts […]
An Independent Retailer’s Data-Driven Approach to Holiday Promotion Planning
Use past promotion data to plan smarter offers, protect margins, and reach today’s shoppers.
How to Test a Retail Trend Without Overcommitting Your Business
Key Takeaways: The 70/20/10 rule is a defense mechanism, not just a formula. Capping experiments at 10% of your marketing budget protects the 70% that already drives sales from being drained by a trend with no revenue history. Are the right people leaning in, buying, and coming back? Those questions map to the only signals […]
How to Choose the Retail Trends That Fit Your Business
Not every trend fits your business. Learn how to choose the ones worth your time and budget.