Scroll, Click, Buy: The Dynamic Blend of Social Media and Shopping
Explore the present state of eCommerce and how social shopping should impact how you market your products on your website.
People Power: Communicate with Charisma & Clarity
In partnership with NY Metro Area SCORE Download The Slides Key Takeaways: Ditch filler words and weak phrases. Learn the top culprits and how to purge them Harness confident body language and read what other people are “saying” Take the temperature of your tone People Power: Communicate with Charisma & Clarity We are all powered […]
The ABCs of Customer Loyalty: Understanding What, Why, & How
Explore the essentials of customer loyalty so you can dominate this aspect of small business marketing!
AI Tools to Help You Grow Your Business
In partnership with NY Metro Area SCORE Download the Slides Key Takeaways: ChatGPT is a tool, not a replacement for people DALL-E & Canva are great places to get ideas and begin to start developing your style AI Tools are here to stay and embracing them will help you stack on track for tomorrow AI […]
Ditch the Excuses, Make Your Marketing Plan
Learn why you should have a marketing plan and how to go about establishing one for your business.
TikTok vs Instagram
In partnership with NY Metro Area SCORE DOWNLOAD THE SLIDES Key Takeaways: Importance of understanding each platform’s best practices How to create a TikTok and a Reel Who are the users on each platform TikTok vs Instagram TikTok vs Instagram: A battle of social media titans, where we compare and contrast these two popular platforms […]
Supercharge Your eStore: Glossary of Must-Know eCommerce Terms
Decipher these 23 commonly used eCommerce terms to increase your knowledge and industry expertise.
Safeguarding Your Social Media
In partnership with NY Metro Area SCORE DOWNLOAD THE SLIDES Key Takeaways: Every social media account has different security and compliance standards Go to platforms to review notifications Set up an authenticator app rather than 2FA Review your accounts quarterly for access and permissions Safeguarding Your Social Media Social Media is much more than posting […]
Go Beyond Boosted Posts: 3 Benefits of Meta Ad Campaigns
Find out three benefits of running Meta ad campaigns instead of relying solely on boosted posts to elevate your engagement rates.
Essential Things to Know About GA4 as a Small Biz Leader
Discover five strengths of Google Analytics 4 that differentiate it from Universal Analytics.