AI Is Changing How Your Customers Shop Online
AI tools like ChatGPT and Gemini are changing the way people search and shop. In this week’s tip, Jennifer Shaheen explains why these shifts matter to retail businesses—and how evolving customer expectations are reshaping what people want from your eCommerce site.
Are You Empowering Your Customers Along Their Buying Journey?
The awareness phase is where the customer journey begins. Are you meeting them with the right message? In this week’s tip, Jennifer Shaheen shares how retailers can create stronger connections early in the funnel by focusing on empowerment—not just exposure—using three ingredients and focused approach.
Minor Holidays, Major Misses: Plan for Spring & Summer Sales Success
Minor holidays aren’t minor when it comes to sales potential. In this week’s tip, Jennifer Shaheen explains why retail businesses should start planning now for events like Mother’s Day, graduations, Memorial Day, and more. Watch to learn how early preparation can lead to stronger promotions and bigger results.
How SMART Goals Can Improve Your Marketing Strategy
Is your marketing “SMART”? Setting goals that are specific, measurable, achievable, relevant, and time-specific can help you create a more effective marketing strategy. In this video, Jennifer Shaheen breaks down the SMART method and explains why looking ahead 3-6 months is key to marketing success. Watch now to sharpen your focus!
What’s on Autopilot? It’s Time for a Check-In
Automations make life easier—but only if they’re working as they should. In this video, Jennifer Shaheen challenges you to take inventory of what’s running on autopilot in your business. Regularly checking your automations can help you avoid outdated messages, confusing information, and unprofessional mistakes that could hurt the customer experience.
The Power of a Checklist: Save Time & Reduce Mistakes
Checklists may not be exciting, but they’re one of the most effective ways to improve efficiency and avoid embarrassing marketing mistakes. In this week’s tip, Jennifer Shaheen shares a hands-on approach to strengthening your internal documentation. Watch now to see how a simple checklist can make a big impact!
Guardrails in Business Can Save You Money (and Stress)
In business, even small mistakes can lead to big consequences. Jennifer Shaheen shares a real-life example of how one retailer accidentally overspent on Facebook Ads—and why setting up guardrails is essential. Watch now to learn how to protect your budget and avoid costly errors!
Turn Online Reviews into a Powerful Marketing Advantage
Online reviews aren’t just feedback—they’re a powerful tool to learn about ourselves and our local competitors. In this video, Jennifer Shaheen shares how analyzing customer reviews can strengthen your competitive edge and improve your strategy. Plus, she reveals a secret for leveraging AI to make the process even easier. Watch now to learn more!
Put a Lens on Your Competition—and Yourself
Which are you doing—watching, stalking, or truly analyzing your competitors? In this week’s tip, Jennifer Shaheen explains why structured competitive analysis is key for retail success and how looking at both your competitors and yourself can uncover valuable insights. Watch now to elevate your strategy!
Understand Your Numbers: Why Context Matters in Retail Marketing
Is that traffic boost really helping your business? Numbers alone don’t tell the full story. In this video, Jennifer Shaheen explains why putting your marketing data in context is critical for retail success—and how you can avoid common pitfalls. Watch now to gain clarity and make smarter decisions!