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Author: Tom Digrazia

Think, Plan, Do: Building a Smarter Marketing System

wooden blocks that represent a marketing strategy vs. marketing plan

Learn the difference between strategy, plan, and tactics—and why it matters for your retail biz.

Holiday Marketing by the Numbers: Key Dates and the Shoppers Behind Them

Discover how holiday shopping stats reveal when — and why — different customers buy.

Retail Strategies That Speak to Shoppers of Every Age

Family of various ages sitting on a couch

Learn how to make your store feel relevant to every type of customer you serve.

The Overlooked Link Between Education and Customer Loyalty

Happy woman holding shopping bags

Want loyal customers? Start by giving them the knowledge to choose well.

7 Tips for Remote Team Self-Care for National Wellness Month

laptop screen with four people on a video conference

Learn 7 tips to create a culture of self-care for your remote team this National Wellness Month.

8 Website Wellness Checks Every Retailer Should Run

Hand scrolling on mobile phone reviewing a website

Check out our free website health checklist in honor of National Wellness Month this August.

The Top 3 Overlooked Benefits of Organizing Your Marketing

team working together to organize

Discover the 3 reasons to organize your marketing that no one is talking about.

Smarter Ads, Less Guesswork: How AI Is Changing Digital Marketing

finger about to push an "AI" button

AI is changing how small businesses do digital ads; here’s what to know.

5 Things You Should Be Doing Now to Prep for the 2025 Holiday Season

desk with computer and holiday-themed items in preparation for retail holiday season

Learn 5 hacks to prep your retail store for a successful 2025 holiday sales season.

Think Like a Reporter: 5Ws for Smarter Retail Decisions

woman using a tablet surrounded by boxes

Discover how the 5Ws can help boost your data analysis and help you make smarter decisions for your retail business.

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