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As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales

As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales

Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales:

[Tweet “Black Friday searches have increased 80% over the past 2 years.”]

Start Holiday Promotions Now

October is already behind us, which means that your customers have already been exposed to holiday promotions. If you’ve been worried it’s ‘too soon’ to start, it’s time to let go of that. Retail researchers have found the first two weeks of November to be particularly important times to connect with holiday shoppers – sales have increased in this period year over year on the Bing Network, and Google reports that Black Friday searches have increased 80% over the past 2 years.

Use Seasonal Keywords

Boost the results you see from your PPC marketing by adopting a seasonal keyword strategy. Traffic from PPC ads converts 50% more often than traffic that originates from organic search. If you’re trying to decide where to focus your efforts during the critical holiday shopping season, targeted PPC advertising is going to deliver the biggest bang for the buck.

Flash Sales

Part of the reason shoppers get so excited about Cyber Week is the ephemeral nature of the deals – if you want to save, you have to act within a certain time frame or miss out. Flash Sales add to the fun of Black Friday. Offering specials during a limited time frame only – 2 hours works well for many retailers – creates an incentive to buy while also allowing you a way to test the appeal of your holiday merchandise.

Data Driven Email Marketing

Make a point of connecting with your best customers prior to Black Friday week to let them know about the deals they won’t want to miss out on. For best results, personalize emails based on their interests & prior purchases – the audience insights available in your digital data makes this process possible. If you need help making it happen, let us know: engaging, effective holiday email marketing is one of our specialties.

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Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

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As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

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