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Is Your Business Listed Correctly in Local Directories?

Is Your Business Listed Correctly in Local Directories?

Search Engine Journal recently shared information about changes in the way Google handles local search inquiries. Some of the changes are more relevant to larger businesses who have a multi-national presence, but one update that applies to everyone has to do with local directory listings.

Local directories are sites like Home Advisor, Yelp, and the Yellow Pages. Some sites feature customer reviews, and almost all of them offer local businesses advertising opportunities in addition to the free listings.

As part of a series of Google algorithm updates, the results from local directories often appears before other search results – including your business’ website. Within the local directory results, priority appears to be given to businesses that have contributed content, including a profile that describes what your business does and what communities you serve.

For this reason, it’s imperative to review your local directory listings and make sure your business information is accurate in all of them. This includes your physical location address, website address, social media accounts, phone number, hours of operation and any other information a potential new customer would consider critical.

If you find incorrect information, it is well worth your time to reach out to the directory site to correct it. Each different directory site has its own unique method of addressing errors, and not all sites are equally responsive. It is a good best practice to create reminders to prompt you to check if information has been updated as requested. Some diligence can be required.

It is vital that this directory listing information be correct because those listings may very well be the only place customers look before deciding to visit your business. If your address is incorrect or they can’t find your website online using the address provided, these shoppers will simply move on and you’ve lost your opportunity. As a good best practice, review local directory listings at least quarterly, and address issues as they are discovered.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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