Category for "Customer Service"

3 Critical Factors in Building Customer Loyalty

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It’s no secret that I think too many business owners prioritize new customer acquisition over customer retention. Attracting new business is relatively easy. But for the enduring health of the company, most businesses need long-lasting, profitable relationships with their customers. And as we all know from our personal lives, building relationships can be challenging –… Continue Reading »

Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey

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At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »

Level up for Q4 Optimize Your Sales Channels

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Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your marketing channels. When it comes to marketing, a good place to begin the process is by examining your sales channels. If you want to grow in Q4, you have to… Continue Reading »