Category for "Customer Service"

Cracking the Consideration Mystery: 4 Things Customers Do During This Vital Stage in the Customer Journey

By

At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »

Level up for Q4 Optimize Your Sales Channels

By

Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your marketing channels. When it comes to marketing, a good place to begin the process is by examining your sales channels. If you want to grow in Q4, you have to… Continue Reading »

After You Count Your Blessings, Count Your Sales Channels

By

The New Year is here! You know what that means. It’s time to appreciate all the things we have in our lives that are working well, and start improving the rest. When it comes to marketing, a good place to begin the process is by examining your sales channels. If you want to grow in… Continue Reading »

The Customer Journey Isn’t a Straight Line

By

“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »