Category for "Customer Service"

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

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You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »

3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season

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I think I speak for most small business owners when I say I cannot wait to hit 2020 with the door on the way out. This year has been a wild ride filled with so many ups and downs. But amidst all the heartache, drama, fear-mongering and uncertainty, there’s one thing I’ve been consistently grateful… Continue Reading »

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Digital Reputation Management: How to Address Negativity Online

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For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands… Continue Reading »