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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
People on a TV screen

Data-Driven Audience Segmentation: 3 Tools to Enhance Your Approach

Learn why data is essential in audience segmentation, then equip yourself with three tools for more precise marketing and better results.
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Digital Marketing for Growth: Understanding and Improving Conversion Rates

Explore the importance of understanding and optimizing conversion rates to enhance customer engagement and business growth.
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TikTok influencer recording on mobile phone

Understanding the Shift: Why Small Businesses Must Harness Both Platforms and Influencers

Start leveraging the power of social platforms and influencers to futureproof your brand and boost your results.
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Customers sharing stories

A Season for Stories: Tips for Gathering and Sharing UGC This Holiday

Glean tips for gathering and sharing your customers’ stories during the holidays to enhance your relationships and build your brand’s narrative.
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graphic representing website anatomy

Website Anatomy & Marketing Terms for Business Leaders

Here are 16 terms to grow your knowledge of your website and what each part does for capturing leads and promoting conversions.
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grateful thumbnail

Tips for Giving Thanks All Year Long as a Small Business Leader

Thanksgiving should be a way of life for every small business owner — here’s why.
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people sitting at a table looking at charts to measure marketing success

Maximizing Efficiency & Success with External Marketing Partners

Gain a deeper understanding of the nuances of digital marketing tasks and how to optimize your relationship with an external marketing partner.
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holding heart in hands

Strategic Philanthropy: 5 Charitable Giving Strategies for Small Businesses

Explore how strategic charitable giving can not only drive positive change in your community but also resonate with your customers and amplify your brand's impact.
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Meta account security

Strategies to Secure Your Meta Account

Ditch the confusion about safeguarding your social space with these Meta account security tips.
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woman business owner

7 Strategies to Help You Slay as a Female Business Owner

Discover 7 essential marketing strategies to boost the success of your woman-owned business.
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SEO

Cracking the Code of SEO for Business Growth

Lay the foundation necessary for a successfully optimized website with SEO tips from the TTG pros.
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eCommerce Site Security

Are You Insecure About eCommerce Site Security?

Discover why and how to safeguard your eCommerce site from security breaches to enhance customers’ trust.
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data jargon

15 Data Terms Every Marketing Professional Should Know

Learn 15 commonly used data analysis terms to bolster your confidence when talking about metrics.
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consumer buying behaviors

Beyond Buying Behaviors: How Data Can Help You Maximize Conversions

Find out about buyer types and learn about the importance of data in understanding your customers.
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Leveraging Local Listings for Your Small Business

Leveraging Local Listings for Your Small Business

Join TTG as we explore what local listings are, what you should include in yours, and how to make your listings stand out.
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Strategic Gen Z Marketing: Aligning with Values and Platforms for Success

Discover the values and platforms associated with Generation Z shoppers to position your business for success both now and in the future.
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