Category for "Customer Service"

As you know, last year our team debuted Fan Time Fantasy Football – a game that retailers could use to provide their customers with a fun, memorable experience throughout the football season. Now that the Super Bowl is behind us, (as Pats fans, we’re not quite ready to talk about the game just yet) we’re delving… Continue Reading »

Understanding is a two-way street. To run a great business, you need to understand your customers. That’s why we focus so much attention on collecting data and creating customer journey maps. It’s also really good when your customers understand your business. Storytelling is one of the tools we can use to create that understanding. Deepening… Continue Reading »

It’s no exaggeration to say everyone shops online. Big Commerce puts the number of American e-commerce shoppers at 96%; that’s more than 310 million people. The National Retail Federation has found that 15 to 30 percent of those purchases are going to be returned. That means your online store’s return policies are very important. Retailers are… Continue Reading »

A customer journey map gives business owners a way to see the end-to-end experience their customers have. There are several reasons why it’s important to have a customer journey map available to you. One of the most important is that a customer journey map helps you understand your business from the customer’s perspective. Can You… Continue Reading »