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Playing Games Can Get Really Personal – And That’s A Good Thing

Playing Games Can Get Really Personal – And That’s A Good Thing

As you know, last year our team debuted Fan Time Fantasy Football – a game that retailers could use to provide their customers with a fun, memorable experience throughout the football season. Now that the Super Bowl is behind us, (as Pats fans, we’re not quite ready to talk about the game just yet) we’re delving into the data we collected during the season and with a post-season player’s survey. As soon as the report is finished, we’ll share it with you, but there’s one insight that just couldn’t wait.

[Tweet “Trust is at the heart of any retailer-customer relationship…”]

As part of our survey, we asked players for any additional comments or thoughts they had – a very basic, open-ended question. And what we’ve seen, time and time again, is players thanking the store for the fun they had. There were even players who apologized because they weren’t able to complete the entire season due to emergency circumstances. It’s very clear that over the course of the 17 week season, a real layer was added to the relationship that existed between the players and the retailers. The players felt a sense of gratitude and appreciation for the retailer.

Gratitude and appreciation are emotions strongly related to trust, and trust is at the heart of any retailer-customer relationship. What’s even more important is that these emotions are genuine and authentic, generated over the course of a fun experience that put a smile on the customer’s face, that they’ll remember and talk about. We’ve found that nearly 12% of the players who played Fan Time Fantasy Football did so because their friends told them about what a good time they were having.  Again – the interpersonal relationship is key here: you have one friend convincing another that this particular retailer can be trusted to provide a fun experience. Recommendations raise a retailer’s visibility within a community; they also strengthen the bond between the recommender and the retailer.

So watch this space. We’ll be providing a full report on the inaugural Fan Time Fantasy Football season, and what we learned about games as a customer acquisition and data capture tool. If you’ve got any questions you’d like answered about games in general or Fan Time Fantasy Football, just let us know (link to email?) We’ll provide the answers when we debut the special report.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office