It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a point of opportunity.

At this point, three generations of American shoppers have grown up playing video games. We detail the statistics in our new free report, Games – The New Path to Customer Acquisition, Retention & Personalization, which you can download here. You’ll learn what a lifetime of gaming has done to your customers’ decision making and purchasing behaviors, as well as the many ways games can help you better understand your customer.

You Have to Play if You Want to Win

Customer expectations have been shaped by years of shopping on Amazon. Personalized recommendations and tailored shopping experiences are essential – but to provide these critical retail elements, business owners need data. Well-built games contain data capture components that reveal who players are, what their relationship with the business is at the moment, and what opportunities exist for a skilled sales team to take advantage of.

In Games – The New Path to Customer Acquisition, Retention & Personalization, you’ll learn about the five kinds of data that can be captured from games, and how to capitalize on those insights. There’s also information about the six types of games. Discover which type of game will appeal most to your customers.

Working together, Technology Therapy Group and Kepler12 create games that build brands. Discover the possibilities and download your free report today.