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Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a point of opportunity.

At this point, three generations of American shoppers have grown up playing video games. We detail the statistics in our new free report, Games – The New Path to Customer Acquisition, Retention & Personalization, which you can download here. You’ll learn what a lifetime of gaming has done to your customers’ decision making and purchasing behaviors, as well as the many ways games can help you better understand your customer.

You Have to Play if You Want to Win

Customer expectations have been shaped by years of shopping on Amazon. Personalized recommendations and tailored shopping experiences are essential – but to provide these critical retail elements, business owners need data. Well-built games contain data capture components that reveal who players are, what their relationship with the business is at the moment, and what opportunities exist for a skilled sales team to take advantage of.

In Games – The New Path to Customer Acquisition, Retention & Personalization, you’ll learn about the five kinds of data that can be captured from games, and how to capitalize on those insights. There’s also information about the six types of games. Discover which type of game will appeal most to your customers.

Working together, Technology Therapy Group and Kepler12 create games that build brands. Discover the possibilities and download your free report today.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office