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How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers

How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers

Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.”

Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective, accurate information about who their customers are, their shopping behaviors, product preferences and more.  During “How Data Makes Good Stores Better”, you’ll learn about the information contained in the data from your POS, website, email, mobile and social media, and how to use that information to make better business decisions, lower advertising costs, and generate more sales.

[Tweet “When you know how to use your data properly, you can identify sales trends as they form…”]

Are You Feeling Forgotten by Your Community?

Many independent jewelers are family businesses. In some cases, they’ve been serving their communities for generations. In many cases, these are the jewelers who are having a hard time staying connected to their customers. Being able to make use of data is particularly important to these jewelers because data provides fresh, objective insights that can be very different from what that jeweler ‘knows’ about their business. Data can help jewelers assess the effectiveness of the marketing campaigns they’re running, making it easier to get greater reach without spending more money.

Are You A Brand New Jewelry Store Struggling to Find Customers?

It’s no picnic being the new kid on the block. When you’re a new or emerging jewelry retailer that’s struggling to claim your share of the market, it’s important to make the most of every opportunity. When you know how to use your data properly, you can identify sales trends as they form, understand which of your customers are most likely to buy, and even when and how they’re browsing your store. Give yourself a real competitive advantage by learning how to use your data effectively.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office