The Importance of Analytics for Content Marketing Decisions
Learn the vital role that Google Analytics 4 data, email marketing analytics, and social media insights play when it comes to planning out your content.
Balancing Strategic and Tactical Marketing in Retail Jewelry
Learn the differences between strategic and tactical marketing, and tips for implementing both to boost your jewelry brand’s success.
An Intro to Digital Marketing Strategy
Follow these steps to ditch your “strategy paralysis” and begin building a solid foundation for your digital marketing strategy.
Social Selling and Generating More Leads for Jewelry Retailers
This March at the Atlanta Jewelry Show, TTG president Jennifer Shaheen shared her tips on virtual and social selling to help jewelry store teams increase their leads.
Bye, Bye, “Bridal”!
Selling products starts with speaking to your customers. Does the language your business uses promote diversity and inclusion? Pride month may be over, but love is still love. The wedding industry is rife with gendered language that hasn’t been questioned or widely modified in ages. But we’re not wedded to these terms! Divorce yourself from antiquated terminology […]
4 Things You Need to Know About Mapping the Customer Journey
I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: [Tweet “Use your website analytics […]
How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers
Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective, […]
