Category for "Jewelry Marketing"

Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective,… Continue Reading »

This week, Jennifer traveled to Las Vegas for the JCK show. JCK is a jewelry industry event for retailers, designers, suppliers and brands; many of the challenges fine jewelers face are similar to those other industries are experiencing. For that reason, we’re sharing the highlights from a panel discussion Jennifer participated in, along with Scott… Continue Reading »