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Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense

Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense

The current situation has led many small business owners to take on the challenge of doing their own digital marketing. Promoting your business on social media, using email marketing to connect with customers, and creating effective digital advertising can be done – if you know what you are doing.

What’s the Best Way to Boost Your DIY Marketing Skills?

Doing it by yourself doesn’t mean learning it by yourself. Most people acquire new skills through a combination of independent study and interactive instruction from a teacher or guide. The interactivity is crucial: being able to ask questions and receive answers that are specifically relevant to your business in real time helps you absorb, retain, and act on what you’ve learned.

If you’ve ever struggled to implement the small business marketing tips you’ve seen on YouTube or read about online, it could very well be you need interactive instruction to do your best work. Most people do. The fastest way to get answers to your questions is to ask someone who knows – otherwise, you’re stuck doing hours of research on your own trying to figure it out.

Also true: Most people learn best when the learning experience is short, focused, and to the point. That’s why even though the online courses on video learning platforms like Coursera include top quality material from some of the world’s most famous universities and best teachers, 97% of students never complete the courses they signed up for. There’s just too much work involved, and it takes a ton of time and energy to get through it all.

Introducing 2 Live Learning Options: Step-by-Step Training & Power Hours

So to sum up: the best learning experience for almost everyone is an interactive, focused session. Everybody’s doing the social distancing thing right now, which means these trainings need to happen online. With that in mind, we’ve created two kinds of learning experiences for business owners who need to build their Digital Marketing skill set fast.

Step-By-Step Trainings are guided sessions focused on one specific digital marketing platform. You’ll learn best practices and necessary action steps to use this tool more effectively to promote your business. Every participant has their specific business questions answered. Recent and upcoming Step-By-Step Trainings topics include Facebook & Instagram Ads, Facebook Creator Studio and more.


Power Hours offer a more interactive learning experience. Each session is focused on a specific Digital Marketing challenge. We bring together our relevant team experts to focus on your business questions. Sessions are limited so everyone gets a significant amount of one-on-one time. Listening to other participant’s questions and solutions enriches the learning experience with real world examples.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office