When you can’t see your customers in person, you need to see them online. Whether you’re an established online retailer or you’re new to eCommerce, it’s important to know that a digital pop-up store is a tool you can use to address specific business challenges. For example:
Your Regular Customers Have Specific Needs They Want to Meet By Using Your Business
We just went through this for Mother’s Day. Lots of people buy jewelry as gifts, and people who buy lots of jewelry tend to have a favorite local jewelry store they patronize on an almost exclusive basis. That’s the way that industry works. Throw a pandemic into the mix, stores are closed – what happens?
Digital pop-up shops are designed to showcase a curated selection of products for a specific period of time. This made them the ideal tool to use for holidays as well as special short-duration events such as barbecue season or back to school.
You Want to Feature (Or Test!) A Specific Selection of Products
Established online retailers can have hundreds or even thousands of products listed on their sites. That’s great, but it can be overwhelming and it’s entirely possible that some of your merchandise is being overlooked. Featuring products in a Digital Pop-Up is a smart way to test their true sales potential. The sales numbers will reveal what your customers really think of these items & you may wind up with a surprise hit on your hands.
If you’re pivoting to digital for the first time, the limited scope of the Digital Pop-Up is a great introduction to eCommerce. Our team will walk you through the process of getting your Digital Pop-Up shop set up so you can give the idea of online sales a legitimate fair test.
It’d Be Great to Get Your Customers Excited & Buying
Remember – shopping is entertainment! A Digital Pop-Up can be all about providing a fun experience for your customer because you have your main website to handle the more routine & necessary aspects. Use your Digital Pop-Up to showcase the stuff you know your customers will get excited about – the special, eye-catching, and fun. Curated collections consistently outperform random inventory – try it and see!
Digital Pop-Ups require a minimal financial investment – just $750 – for a full month’s worth of high performance online sales. Our team works with you to make the process simple and stress free. Need more information or have questions? Here’s how you can find out more.
