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Thinking About a Digital Pop-Up Store? Here’s What You Need to Know

Thinking About a Digital Pop-Up Store? Here’s What You Need to Know

When you can’t see your customers in person, you need to see them online. Whether you’re an established online retailer or you’re new to eCommerce, it’s important to know that a digital pop-up store is a tool you can use to address specific business challenges. For example:

Your Regular Customers Have Specific Needs They Want to Meet By Using Your Business

We just went through this for Mother’s Day. Lots of people buy jewelry as gifts, and people who buy lots of jewelry tend to have a favorite local jewelry store they patronize on an almost exclusive basis. That’s the way that industry works. Throw a pandemic into the mix, stores are closed – what happens?

Digital pop-up shops are designed to showcase a curated selection of products for a specific period of time. This made them the ideal tool to use for holidays as well as special short-duration events such as barbecue season or back to school.

You Want to Feature (Or Test!) A Specific Selection of Products

Established online retailers can have hundreds or even thousands of products listed on their sites. That’s great, but it can be overwhelming and it’s entirely possible that some of your merchandise is being overlooked. Featuring products in a Digital Pop-Up is a smart way to test their true sales potential. The sales numbers will reveal what your customers really think of these items & you may wind up with a surprise hit on your hands.

If you’re pivoting to digital for the first time, the limited scope of the Digital Pop-Up is a great introduction to eCommerce. Our team will walk you through the process of getting your Digital Pop-Up shop set up so you can give the idea of online sales a legitimate fair test.

It’d Be Great to Get Your Customers Excited & Buying

Remember – shopping is entertainment! A Digital Pop-Up can be all about providing a fun experience for your customer because you have your main website to handle the more routine & necessary aspects. Use your Digital Pop-Up to showcase the stuff you know your customers will get excited about – the special, eye-catching, and fun. Curated collections consistently outperform random inventory – try it and see!

Digital Pop-Ups require a minimal financial investment – just $750 – for a full month’s worth of high performance online sales. Our team works with you to make the process simple and stress free. Need more information or have questions? Here’s how you can find out more.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office