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Intimidated by Instagram? You Don’t Have to Be

Intimidated by Instagram? You Don’t Have to Be

Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly.

Sprout Social, which researches shoppers’ social media usage patterns, reports that even though brands have decreased how much they’re posting during the pandemic – perhaps for fear of overwhelming their customers – Instagram is the only platform where customer engagement with brands has actually gone up.

Are You Intimidated by Instagram?

If you know your company needs to be present and active on Instagram, but you’re not sure where to start, you’ll want to attend our Step-by-Step Training: Instagram for Beginners on Friday, May 29th, 2020 at 1pm EDT. Designed to take the intimidation out of Instagram, this session covers everything you need to know to use Instagram to keep your customers connected & entertained.

You’ll learn the essential basics, including how to set up your account & choose the right handle. Then Courtney Dumont, TTG’s Instagram expert, will walk you through the different types of Feed Posts and Stories, sharing the best practices to follow, and explaining how often to post each.

Have Your Instagram Questions Answered by an Expert

The Open Q&A session focuses on participants’ specific questions about their business Instagram accounts. We structure our trainings to ensure each participant receives actionable insights they can use to address their specific business concerns because this is the best way for all participants to get the richest possible learning experience. You won’t want to miss this!

Because of the highly interactive nature of this training, we limit participation to 20 individuals. Please act promptly to reserve your seat, as these sessions sell out fairly quickly.

Ready for some Instagram instruction & inspiration?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office