The most powerful marketing strategy for independent retailers today isn’t complicated or expensive—it’s consistency. Jennifer reveals how creating reliable, serialized or episodic content can become your signature difference in the marketplace.
In this practical video tip, Jennifer shares specific approaches to creating weekly touchpoints that customers genuinely anticipate. From “Trend Tuesdays” to her favorite “Wear This Weekend Wednesday” that spotlights local venues, these content rituals blend product showcasing with authentic personality.
You’ll discover the critical 8–10-week commitment needed for true traction, intelligent conversion tracking methods through SMS and strategic partnerships, and Jennifer’s insider insight about the delayed sales impact that many retailers miss when measuring content effectiveness.
With brands experiencing up to 4x higher engagement rates and 80% of consumers more likely to purchase from familiar, consistent voices, this approach delivers measurable results.
