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Exclusive Offers Drive Sales

Exclusive Offers Drive Sales

When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone.

Customers want to be treated like they’re a special someone. While obviously you can’t offer the 1 on 1 type of experience exclusivity means in the personal realm, there are ways to use digital marketing tools to strengthen the bond between you and your customers.

[Tweet “Everyone likes to be a VIP.”]

The Exclusive Email List

It’s very common to entice people to sign up for your email list with the promise of exclusive deals and offers. But how often are those deals actually specific to email list subscribers? If you’re using your list to promote the same offers you’re sharing with everyone, you’re missing an opportunity.  Reinforce your appreciation for their attention by offering savings that can only be accessed by using a code you share via email on a semi-regular basis. Check redemption rates to see how powerful these offers are!

Exclusivity on Social Media?

While emails can be seen only by the people they’re sent to, social media posts can be seen by anyone. Boost your follower count, build brand awareness, and attract new customers by offering exclusive offers to people who engage with you on social media. The easiest way to do this is to reward followers, but some brands have had great success by making discount codes available to shoppers who make a comment on a specific post within a specific time frame.

Everyone Likes to be a VIP

The key to the exclusive relationship is the feeling that you’re special, that you stand out, that you’re an important individual in a crowded world – in other words, personal attention. Every so often, review your personalization efforts. Are you greeting customers by name in the store as well as online? Do you provide retargeted ads to help your shoppers choose the items they really want? Do you have chat available to answer customer questions? Paying attention to these details will help all of your customers feel like they’re VIPs – and that’s good news for your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office