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Facebook’s Ad Transparency Tools = A Gift for Business Owners

Facebook’s Ad Transparency Tools = A Gift for Business Owners

[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”]

Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. They also allow any user to see all of the ads a particular company is running. If they work as intended, they should help restore a degree of accountability to social media discourse.

More importantly, they’re a gift to business owners.  Here’s how to find and use Facebook’s Ad Transparency tools to build your business.

Find Facebook’s Ad Transparency Tools

To see Facebook’s Ad Transparency Tools, visit any business page – your own or someone else’s. Click on the Info and Ads tab. This will bring you to a page that displays all of the ads that are currently visible in your area. If a company has ads running in many locations, or internationally, you’ll be presented with a drop-down menu of regions that allows you to pick which ads to view.

Ways to Use Facebook’s Ad Transparency Tools to Build Your Business

How many times have you heard the advice to shop your competition? With the new Ad Transparency tools, this entire process just became much easier. Use the opportunity to view all of your competitor’s Facebook ads to learn what they’re promoting, and how they’re promoting it.

Consider the type of ads they run, the imagery and language they’re using, and what kind of messaging tactic they’ve chosen. It’s important to do this for companies who are doing better than you are in the market, as well as those who are trying to catch up with and surpass you. You can take the insights you’ve gathered to influence your own marketing strategy and operational decisions.

Another way to use Ad Transparency tools to build your business is to leverage them as customer service tools. It’s not unusual for a customer to see a Facebook ad a few times but then, when they want to act on it, they can’t find it! When they reach out to you for help, you can turn to your own Ad Transparency tools as an archive to quickly find and share the ads with them.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office