The Power of Play: What Games Can Teach Us About Our Customers

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Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video games, and their worldview is shaped by that experience.

With that in mind, we’re really proud to introduce our newest game, I Do. I Do is designed for jewelry retailers who want to promote their engagement ring business. Players have a good time answering a brief survey for a chance to win an engagement ring – and jewelers win because I Do is designed to capture valuable customer data.

The more you know about your customers, the easier it is to provide them with the type of experience they’re looking for. Imagine if you knew more about:

  • Local customers’ favorite diamond shapes
  • Community opinion on colored gemstones in engagement rings – yay or no way?
  • Which settings make your customers sit up and pay attention

I Do captures all of this type of information, as well as names, email addresses, device usage and more about players. You’ll learn how soon couples are planning to get married and gain insight into their shopping habits. This type of objective data can be combined with what you already know about your local market to help you refine your buying, target your advertising, and turn more interested shoppers into committed buyers.

Like all of our games, I Do is a totally turnkey campaign. That means you don’t have to do any work to get great results! Our team handles all of the marketing and promotion, using our marketing expertise to connect with your customers via social media and email messages. You’ll learn which channels work best for reaching your most profitable customers – valuable information that can help you control marketing costs all year long!

To find out more about I Do, visit http://grow.technologytherapy.com/i-do-contest/. Have questions or comments? Let us know. We’re very excited about I Do’s power to help jewelry retailers boost their local visibility, learn more about their customers, and ultimately, sell more engagement rings.

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The Power of Play: What Games Can Teach Us About Our Customers
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The Power of Play: What Games Can Teach Us About Our Customers
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Today’s customers, especially Millennials and Gen Z, have grown up playing video games, and their worldview is shaped by that experience.
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