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The Power of Play: What Games Can Teach Us About Our Customers

The Power of Play: What Games Can Teach Us About Our Customers

Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video games, and their worldview is shaped by that experience.

[Tweet “The more you know about your customers, the easier it is to give them the experience they want.”]

With that in mind, we’re really proud to introduce our newest game, I Do. I Do is designed for jewelry retailers who want to promote their engagement ring business. Players have a good time answering a brief survey for a chance to win an engagement ring – and jewelers win because I Do is designed to capture valuable customer data.

The more you know about your customers, the easier it is to provide them with the type of experience they’re looking for. Imagine if you knew more about:

  • Local customers’ favorite diamond shapes
  • Community opinion on colored gemstones in engagement rings – yay or no way?
  • Which settings make your customers sit up and pay attention

I Do captures all of this type of information, as well as names, email addresses, device usage and more about players. You’ll learn how soon couples are planning to get married and gain insight into their shopping habits. This type of objective data can be combined with what you already know about your local market to help you refine your buying, target your advertising, and turn more interested shoppers into committed buyers.

Like all of our games, I Do is a totally turnkey campaign. That means you don’t have to do any work to get great results! Our team handles all of the marketing and promotion, using our marketing expertise to connect with your customers via social media and email messages. You’ll learn which channels work best for reaching your most profitable customers – valuable information that can help you control marketing costs all year long!

To find out more about I Do, visit Have questions or comments? Let us know. We’re very excited about I Do’s power to help jewelry retailers boost their local visibility, learn more about their customers, and ultimately, sell more engagement rings.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office