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Gamification is More than Fun and Games

Gamification is More than Fun and Games

There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk about the two types of gamification and what role they play in the way you attract and serve your customers.

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Introducing Implicit Gamification

Because three generations of shoppers have grown up playing video games, they instantly recognize and understand what certain universal elements of gameplay mean when they encounter them in non-game settings. For example, a status bar that accompanies a multi-stage form lets users know how many more questions they can expect to answer before they’re done. Loyalty programs that let customers accumulate points and level up to earn progressively greater rewards are modeled on classic video game structure. Both of these examples illustrate implicit gamification – the type of gamification that you can use on your website or in digital spaces to encourage people to complete a task or engage more deeply with your content.

Introducing Explicit Gamification

Explicit gamification includes games that are recognizable as games; they’re distinct from the normal operation of your business, are fun to play, visually exciting, and offer rewards for winning. These rewards can be completely intangible – simply having your name appear on the score leaderboard can be a reward – or they can take the form of coupons, discounts, or prizes.

Both Implicit and Explicit Gamification Have Value

Implicit gamification can make the customer journey more fun for your customer; additionally, well-designed implicit gamification elements can improve conversions on key objectives, such as registering for an account. Explicit gamification can serve many roles, including attracting new customers, strengthening relationships with your customer, and serving as a meaningful differentiator in a crowded marketplace.

Additionally, the best gamification elements include a way to learn more about your customers. There’s data you can ask your customers to share when they sign up to play the game. Additionally, there’s data that can be gathered based on when and how your customers play. This data can help you better understand your customer and deliver the personalized experience they’re looking for.

To learn more about gamification and how it can help you build your business, download your free copy of our special report here.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office