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Put Your Website to Work

Put Your Website to Work

As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have will determine whether or not they decide to do business with you.

[Tweet “If a customer can quickly find products on your site and take action, you win.”]

No pressure, right?

The fact is that today’s customers are fairly demanding of websites. Millennial and Gen Z shoppers have the expectation that a website will anticipate and meet their needs, minimizing the amount of effort needed to find products or connect with customer service. Members of older generations aren’t necessarily less forgiving – in fact, MI9 Retail reports Baby Boomers tend to prefer a less-is-more, easy to understand design to website design.

To deliver what your customers are looking for, let’s take one of the most common scenarios: a customer discovers a product on social media. They do a voice search to discover where they can find this product near them. Your business shows up in the results, so they go to your website to find out more.

This is the make-or-break-it moment.

If the customer can quickly find the product, determine it’s what they were looking for, and take action, you win. Bear in mind that a significant percentage of customers will contact a store to make sure an item is in stock. That interaction, which can happen via phone call, text message, or email, can serve as the final touchpoint before a visit to your location.

From a website design perspective, this means ensuring your website is optimized for voice search, product pages are well-built and compelling, that multiple avenues to contact your business are easy to find and use, and that your team is prepared to connect with interested customers.

If you’re not sure that is currently the case, shop your website, or have a trusted friend do it for you. Pay attention to what the experience is like, bearing in mind you’re likely to be more patient and forgiving than the typical random customer.  Make note of what works for you and what doesn’t.

The next step is to combine the observational data you’ve just gathered with what the objective data gathered by your website analytics tells you. Because website analytics record traffic sources as well as how long visitors spend on your website and what pages are of interest to them, you can get a fairly accurate picture of how people are finding and navigating your website. Pay attention to data that shows where a visitor leaves your website, and see if it correlates with what you see in your call-tracking and store traffic data: if it doesn’t, there’s opportunities for improvement that you can take advantage of to grow your business!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office