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The Care & Feeding of….Your Business Website?

The Care & Feeding of….Your Business Website?

As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk, food, water, playtime, and treats. And every now and then, our dogs need special care. The Fourth of July fireworks can overwhelm our canine companions, and more than a few of our team members had to take special steps to be sure their dogs were safe and happy over the holiday. It’s not a concern every day – thank goodness! – but it’s an issue that has to be dealt with as it arises.

[Tweet “There is no such thing as a maintenance-free website.”]

Business websites have a lot in common with dogs. While they don’t need food and water, websites do need regular care to stay at their best. It’s important for business owners to understand that this maintenance is an expected part of having a website and that this applies to every website, built on every platform. There is no such thing as a maintenance-free website.

Sometimes the maintenance tasks have to happen because the tools used to build your website have changed. Plugins and other features sometimes upgrade, require reinstallation, or just stop working entirely. When this happens, your website isn’t working the way it needs to and maintenance work is required.

In other situations, the maintenance work is because you want to take good care of your business. Just like you take your dog for a walk to keep them happy and healthy, tasks like adding new images to a website, updating copy, and giving new employees the ability to log into the website to make changes as required are all necessary routine maintenance tasks.

When you’re choosing a web hosting company, make sure you know what maintenance and support services are included in the price of your hosting, and which ones you will have to pay for in a separate contract.  This is important information to have so you can do an apples to apples comparison when choosing web hosting providers.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office