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Mobile First is Here: Is Your Website Ready?

Mobile First is Here: Is Your Website Ready?

We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more than they’re using computers. Recent research from the Deloitte Global Mobile Consumer Survey reveals that every developed country in the world has a mobile phone penetration rate of at least 90%. Here in the US, tablet usage tops 60%, and at least 10% of people are using other mobile devices, such as wearables and smart speakers like Alexa. Is your business’ website mobile-friendly? If it isn’t, it is time to upgrade.

[Tweet “If your site isn’t optimized for mobile, your business is going to slip off the radar.”]

Is your website ready for this new world? For a few months now, Google has been prioritizing mobile-friendly sites in their search results. If your site isn’t optimized for mobile – a state that involves fast load times, voice-search friendly content, and the ability to learn from customer behavior – your business is going to slip off the radar. Customers who can’t find you won’t do business with you.

Springtime Savings on Website Upgrades

For many retailers and small business owners, springtime is the ideal time to invest in improving your business. The busy holiday season is months away, so you have an opportunity to take steps to meet and exceed customer expectations. Younger shoppers, in particular, believe that a business website should anticipate their desires and offer a tailored experience – even if they’ve never visited your website before. To make this happen, you need to have the right data capture tools in place, and the ability to learn and act on what your website can tell you about your customer preferences.

Right now, there’s special incentive pricing available on website upgrade packages. For as little as $2,500 you can transform the website you have into one that looks great on screens of all sizes, made for a mobile-first world, with the data capture, e-commerce, and customer service tools you need to wow your audience built in. Ideal for retailers and business owners who are determined to grow their companies in 2018!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office