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Just Looking, Thanks: Why Retail is Better with Beacons

Just Looking, Thanks: Why Retail is Better with Beacons

95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be left alone while they’re in a store. A recent HRC Retail Advisory Survey reveals that shoppers want help to be available on an as-needed basis, with the key takeaway being that for the vast majority of customers, a minimal amount of human interaction makes shopping more fun. 

[Tweet “34% of shoppers ranked receiving sales information on their phone as very important.”]

There are a number of conversations to be had about why this is the case and what it means for our society as a whole, but as business owners, a more pressing question is how do you sell to customers who don’t want you to talk to them? We all know that being able to share more information about a specific product at the right time can be enough to convert an interested shopper into a buyer.

This is where beacons come in.  Beacons are a simple piece of hardware that use Bluetooth to send messages directly to your customers’ phone when they get close. Beacons can be positioned at the front of your store to attract the attention of people as they pass by; they can also be used in the store to provide additional information, special incentive offers, and more to shoppers at key locations, based on the merchandise you have displayed in that area.

34% – slightly more than a third – of all surveyed shoppers ranked receiving promotion and sales information on their phone as they entered the store as very important. 29% also appreciated personalized recommendations, although that number dropped off to 17% when it came to in-dressing room technology: there are still some areas where people appear to prefer more privacy.

Beacons will never replace having trained sales personnel available to help customers when they want to be helped. But they do play a vital role in giving you a viable, effective way to reach out to those shoppers who want to be left alone.

 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office