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Voice is Vital: What Business Owners Need to Know About Voice Search

Voice is Vital: What Business Owners Need to Know About Voice Search

How many times a day do you say “Ok Google…”? The odds are pretty good that that answer is more than zero. 41% of adults conduct at least one voice search a day, and that number is expected to increase as the number of wearable devices, smart speakers, smart cars, and other connected devices rise.  Talking to devices has become mainstream behavior: more than half of users indicate they’ll conduct a voice search when they’re at home with their friends, and more than a quarter will do so in the workplace. 

[Tweet “The only tool you have available to you to convey [your brand] is the language you use.”]

The shift to voice search will impact how people discover your business. It’s time to start thinking about how the public will interact with your brand without a screen being involved. This means the customer won’t see your logo or branding or imagery: the only tool you have available to you to convey your brand’s relevance and appeal is the language you use on your website.

The shift to voice search impacts every type of business. It doesn’t matter if you’re a B2B or a B2C brand – we know that search behaviors remain fairly consistent throughout a user’s day. Whether the research they’re doing is for personal or professional reasons is irrelevant. The tools and strategies that are put in place to access desired information stay the same.

When using voice search, people ask questions. Give them answers. Google uses a number of factors in determining which websites to source search inquiry replies from. Most answers are 29 words or less. Think about the type of questions a would-be customer would be likely to ask relevant to your type of business and integrate 20-29 word answers to those questions into your website copy. Be aware that research done by Deloitte Digital indicates most shoppers don’t search by brand name. You’ll want to structure your copy accordingly.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office