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How Important Is Voice Search? Very, Very Important: Just Ask Alexa

How Important Is Voice Search? Very, Very Important: Just Ask Alexa

In the course of a single year, the use of voice-activated digital assistants for the home – tech like Alexa, Google Home, or Cortana – has increased 128.9%. This means 35.6 million American households already have a digital assistant in their home. Researchers expect this rapid adoption rate to continue, especially given the significant amount device makers have invested in digital and television advertising.

2 Factors Affecting Digital Assistant Adoption Rates

The 35.6 million American households that already using digital assistants in the home are early adopters, who are very comfortable with technology and are willing to spend a little bit of money to try new gadgets out. Alexa devices, for example, can cost between $50 and $200. Industry experts predict that as costs come down and device functionality increases, even more families will choose to have digital assistants in their home.Digital assistants are activated by someone speaking to them. All searches are voice searches. Millennials are the generation most likely to conduct a voice search, with digital assistant use most popular among people aged 25-34.

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Amazon Controls 70% of The Digital Assistant Market

According to this eMarketer article Amazon is far and away the most dominant player in the digital assistant field. They control 70.6% of the market. Google Home is a very distant second, with 23.8%, and all other players combined making up the rest.

Paid Voice Search: The Next Big Thing?

Business Insider reports that Amazon may be introducing a paid search feature. This is important to keep an eye on, especially if Amazon successful monetizes voice search, other players, most especially Google, will follow suit. Right now, the logistics of how voice search advertising, including how sponsored ads will be differentiated from other search results, is still being worked out. We’ll keep you posted on the latest developments as they become available.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office