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Do You Find Data Overwhelming & Intimidating? You’re Not Alone

Do You Find Data Overwhelming & Intimidating? You’re Not Alone

Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good use of your data.

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Part of the problem with data is there’s just so much of it. It takes just two days to generate as much data as humankind amassed from the dawn of civilization to 2003.

Your business data represents a share of that total. Every time a customer visits your website, comments on your social media, makes a purchase, or otherwise engages with your brand, it creates a data point. These data points accumulate like snowflakes in a Nor’easter – before you know it, you’re in danger of being buried by an excess of information. Entrepreneur reports that the data that’s supposed to be helping business owners are instead negatively impacting productivity.

60% of Business Leaders Struggle to Convert Data into Actionable Insights

If you’ve been feeling bad because you know you haven’t been making full use of your business data, know that you’re not alone. Nearly 2/3rds of your fellow business leaders are in the same boat. The sheer volume of data is one issue, and the fact that data originates and is stored in multiple different locations that don’t necessarily connect with each other is another. The third issue is context: data is most useful when it answers the questions you have as a business owner, but identifying which piece of the data is the answer and which piece is just noise is challenging and time-consuming.

Kepler12 built the Smart Stella Website platform to capture data and organize it in a way that makes sense for the busy business owner. The critical information you need is presented in context, allowing you to see what your customers are doing, identify emerging trends, and spot any problems before they interfere with your customer’s shopping experiences. It’s easy to use and makes using your business data effectively something that’s possible right now.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office