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New eCommerce Report Reveals Every Business is an Online Business

New eCommerce Report Reveals Every Business is an Online Business

If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies.

[Tweet “There’s an expectation that instant access to information is available in every setting.”]

Here are some highlights from the report for you:

88% of customers research purchases online before taking action. It doesn’t matter whether the eventual purchase happens online or in a brick and mortar setting – nearly 9 out of every 10 consumers are going online to inform themselves before making a purchase. This is true for very expensive items, as you might expect, but it’s also true for low-consequence purchases like sandwiches and sports drinks.

Half of all shoppers begin their research on Amazon. In fact 72% of surveyed shoppers planned on shopping Amazon during the upcoming holiday season. Shoppers who are looking for an alternative to Amazon are searching online, and they’re looking for local vendors. It’s very important that your website be mobile friendly to reach these searchers: Google reports that 80% of the searches for local businesses happen on a smartphone.

Having an online presence makes it easier for local customers to find you. Today’s younger shoppers expect to access a great deal of information up front. In addition to a business’ location and hours, they’re searching for insights about what type of experience they can expect. These insights come from a store’s website and social media; if these aren’t accurate or effective, the Millennial or Gen Z shopper will not hesitate to look elsewhere.

It’s important to understand that the shopping behaviors exhibited by Millennials and Gen Z in their personal lives influence what they do in the workplace. B2B brands are being made increasingly aware of how important an effective digital presence is for their companies. Inquiries that were once routed through a rep now go to a chat window; there’s an expectation that instant access to information is available in every setting.

With that in mind, it’s important for every company to regularly review their digital marketing presence for completeness and effectiveness. This process is known as an audit. An audit reveals your strengths and weaknesses and can help you pinpoint the areas where small changes can have a dramatic impact.  To find out more about digital audits, or to schedule an audit for your company, visit this page.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office