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Falling in Love with Digital Advertising

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Falling in Love with Digital Advertising

The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love?

Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes sense. Keep reading to discover the value of digital advertising for ecommerce brands this Valentine’s Day…

The Advantages of Digital Advertising

It’s impossible to overstate the value that digital advertising holds for startup companies and small businesses. Compared to traditional ads, digital advertisements allow smaller brands to connect with the right people at the right time, with more bang for their buck. Digital ads also allow for more targeted, cost-effective campaigns with wider reach and higher levels of engagement.

What’s more, because the majority of consumers take to the world wide web prior to making a purchase, digital advertising allows you to meet your consumers where they are. The result? More meaningful sales opportunities.

Valentine’s Day Sales Opportunities: Couples & Beyond

Sure, Valentine’s Day is an important gift-giving holiday for couples in love, but there’s a whole world of potential sales opportunities that exists outside of couples. In fact, Ypulse shares that 73% of respondents consider Valentine’s Day an excellent opportunity to show friends and family that they love and care for them.

Other important statistics to consider:

  • Younger millennials are most likely to spend money on Valentine’s Day, with 86% of younger millennials planning to spend on their significant other, and 69% expecting their partner to spend on them in return. (according to Bankrate).

According to muchneeded.com:

  • 15% of younger millennials (ages 23-29) spend an average of $500 or more on their partners for Valentine’s Day.
  • People in the US mostly spend on a gift for a girlfriend, a wife, a husband, and a boyfriend, but also on other family members, a friend, and a pet dog.
  • US men spend an average of $339 on Valentine’s gifts.

In other words, Valentine’s sales opportunities exist within gift-giving family members, thoughtful, considerate friends, paw-loving pet owners, and don’t forget self-purchasers looking to treat themselves to a little something special for the holiday!

Want to sell to the self-purchaser, gain the attention of the gift-giver, and show your customers you love them while highlighting products that’ll make them swoon? Capitalize on Cupid by creating digital ads that convert!

LIVE Digital Advertising Training – January 2021

Need help creating digital ads as effective as Cupid’s golden arrow? Join our LIVE step-by-step training, “Creating Your Digital Ad Strategy”, where you’ll learn all about:

  • Setting Your Advertising Goals
  • Choosing Your Platforms
  • Developing an Advertising Calendar
  • Planning & Creating Your Assets
  • Tracking Your Results

Join us LIVE, Thursday, January 14th at 1 pm ET for a digital ad training session you won’t want to miss!

Dive into Digital Ad Strategy!

Discover MORE Digital Advertising Training Sessions in January:

Explore More Digital Ad Training!
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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office