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It’s All Fun & Games: Gamifying Your Engagement

It’s All Fun & Games: Gamifying Your Engagement

Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts!

What Is Gamification?

gam·i·fy

/ˈɡāməˌfī/

verb

  1. apply typical elements of game playing (e.g. point scoring, competition with others, rules of play) to (an activity), typically as an online marketing technique to encourage engagement with a product or service.¹

If there’s one thing everybody loves, it’s a good game. Whether solo, with a partner, or alongside a team— a good game encourages players to apply strategies and tactics that accomplish a particular goal while adhering to a certain set of rules. Most often, point-scoring, time-keeping, and challenging competition is involved, creating an exciting and immersive atmosphere for players that allows them to sharpen their knowledge or a particular set of skills.

Gamification – which can be described as the concept of applying game-like elements to non-gaming contexts – is a great way for small businesses to increase user engagement with their products or services.

Benefits of Gamification for Startups & Small Businesses

Used in a variety of fields (think: business, education, life coaching), gamification creates an exciting and competitive environment that motivates players to explore, learn, test, and achieve.

As more and more people resort to conducting their daily personal and professional interactions online, gamification is quickly becoming one of the most popular and effective ways to improve consumer engagement and conversions. In fact, data usage for online gaming was shown to have increased 75% from one week to the next at the start of the COVID-19 pandemic², signifying that users of all ages are looking for fresh, exciting ways to entertain themselves online in this increasingly digital world.

Gamifying your digital marketing efforts can work wonders for your brand by motivating users to connect and interact with your business in a fun, stimulating way. As humans, we want to be entertained. Gamification allows brands to meet this need while also presenting consumers with a new way to interact with the brands they love. What’s more, gamification allows brands to present incentives to potential and existing consumers, ultimately generating more leads, purchases, and conversions across the board.

How to Gamify Your Marketing

Want to learn how to gamify your business’s marketing efforts? Join our LIVE online training! In this step-by-step training webinar, you’ll learn more about gamification and how to incorporate it into your brand. Training space is limited, so don’t wait! Register for “Step-by-Step Training: The Customer Feedback Game – The Importance of Gamified Feedback” NOW!


¹https://languages.oup.com/google-dictionary-en/

²https://www.statista.com/topics/6241/coronavirus-impact-on-online-usage-in-the-us/ 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office