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It’s Okay to Ask for Help When Marketing Your Small Business Yourself

It’s Okay to Ask for Help When Marketing Your Small Business Yourself

Did you decide to dive into managing your small business’s marketing efforts in 2020 or 2021? If so, you’re not alone. According to Fundera’s Small Business Marketing Statistics and Trends (2021), 47% of small business owners are now handling their marketing entirely on their own.

Here at TTG, this is what we refer to as “DIY Digital Marketing,” and we’ve made it our mission to empower small business owners just like you with the digital skills necessary to see real returns on your online marketing efforts.

You see, when it comes to digital marketing for small businesses, we hear the same struggle often: “I don’t know what I don’t know.” While pulling yourself up by your bootstraps is great and all, navigating your small business’s digital marketing efforts is difficult, and no one expects you to do it all on your own. In these uncertain times, this much is certain: We all need help and support once in a while. Make it your resolution in 2021 to realize that we’re better together and know that it’s okay to ask for help from the experts!

Doing It Yourself Doesn’t Mean Going It Alone

From crafting and renovating at home to operating a small business, we live in an era of doing things for ourselves. “Doing it yourself” is a great way to learn valuable skills while simultaneously streamlining your budget. However, as a small business owner myself, I know the pressures that come with trying to manage everything on your own. We small business owners often end up wearing too many hats, which ends up compromising our efficacy, our time, and our money as a result.

The takeaway? When we find ourselves operating out of our wheelhouse, the most advantageous thing we can do is ask for help.

Here at TTG, we have a saying: “Doing it yourself doesn’t mean going it alone.” In 2020 we made it our mission to lift up other small business owners seeking to expand their digital marketing skills. We opened the doors to our wheelhouse with live training sessions and a mentoring service designed to empower you with expert insight into the digital sphere. As 2021 gets rolling, we look forward to helping you experience all the benefits of doing it yourself without having to do it alone.

Get Empowered with A TTG Marketing Mentor

Ready to bring your digital marketing skills online? Takeoff with tact with the help of a TTG Marketing Mentor and get guidance on the areas of your marketing where YOU need it most!

Get Started Now! 

Want to learn more?

Read our blog, “3 Ways Working with a Marketing Mentor Can Help You Grow Your Business”.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office