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3 Ways Working with a Marketing Mentor Can Help You Grow Your Business

3 Ways Working with a Marketing Mentor Can Help You Grow Your Business

There’s no such thing as one-size-fits-all advice. It doesn’t matter whether you’re talking about fitness, home improvement, or running a company – every individual has their own unique situation that can’t be addressed with cookie-cutter wisdom.

That’s why the TTG Marketing Mentor program exists. These individual sessions focus specifically on the marketing challenge that’s concerning you the most, so you can gain clarity on the situation, discover what tools & techniques are best suited to addressing it, and leave with action steps that you can implement to begin resolving the situation.

Working with a Marketing Mentor Can Help You Better Understand Your Business Challenges

Many of our Marketing Mentor clients come to us talking about their business challenges in emotional terms: they’re overwhelmed, frustrated, confused. These are hard-working business owners who have put a lot of time and energy into trying to grow their business. They don’t understand why their efforts aren’t generating results.

It’s extremely difficult to assess your own performance accurately. Your Marketing Mentor provides an objective perspective and independent analysis of your situation, based on the information you share about your company and their experience and expertise. Achieving this clarity makes progress possible.

Working with a Marketing Mentor Helps You Equip Yourself for Success

There are countless digital marketing tools available to the DIY business owner, and an infinite variety of ways these tools can be used to help you achieve your marketing goals. Your Marketing Mentor will work with you to identify the best use of the tools you already have in place, such as your website, social media, and advertising accounts – you choose the focus when you book your session – with targeted strategic recommendations to help you move forward.

Working with a Marketing Mentor Helps You Make Positive Change

Because each Marketing Mentor session ends with action steps, you’ll know and understand what has to happen next to help you achieve your goal. Action steps are tailored to provide results without causing an overwhelming amount of work or anxiety – perfect for the business owner who has a lot going on running a company through these turbulent times. Our Marketing Mentors provide support, encouragement and friendly guidance as you make positive changes to the way you attract & build relationships with your customers.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office