SEO, or Search Engine Optimization, is the process of adjusting your website to achieve a better position in search result listings. Being at or near the top of the Search Engine Results Page (SERP) results in more website traffic; at a minimum, you want your business to appear on the first page of results.
SEO Isn’t SCARY.
SEO has a reputation for being complicated and expensive. But it’s like any other aspect of DIY digital marketing. You do a little bit at a time, continually improving and refining your website item by item, to achieve and maintain a better SERP rating.
What’s Involved In SEO?
One of the easiest ways for the DIY digital marketer to boost their site ranking is what’s known as organic SEO. Organic SEO involves creating content for your website – these can be pages, blogs, or even product listings – that includes the keywords your customers would likely use when they’re searching for your type of business and offerings.
There are many other aspects of boosting your SEO, including usability factors, technical factors, link building and other behind the scenes tasks that can deliver meaningful improvement in your page ranking.
Why is Live Training the Best Way to Learn SEO?
Of all of the DIY digital marketing tasks, SEO has the potential to be the most overwhelming. There’s so much information out there, in so many formats, that it’s entirely possible to spend months just trying to figure out what’s reliable, proven smart SEO and what’s just somebody’s opinion. Our expert trainers have been working in the digital marketing field for years, and will provide you with simple, to the point best practices and proven SEO strategies you can use to start boosting your site ranking right away.
We keep our live online training schedule packed with useful training sessions, including SEO sessions. Check out our training schedule to see all of our upcoming trainings.
Prefer to have Technology Therapy Group handle your SEO?