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Don’t Skip the SEO: It Really Helps You Get More Business

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Don’t Skip the SEO: It Really Helps You Get More Business

SEO, or Search Engine Optimization, is the process of adjusting your website to achieve a better position in search result listings. Being at or near the top of the Search Engine Results Page (SERP) results in more website traffic; at a minimum, you want your business to appear on the first page of results.

SEO Isn’t SCARY.

SEO has a reputation for being complicated and expensive. But it’s like any other aspect of DIY digital marketing. You do a little bit at a time, continually improving and refining your website item by item, to achieve and maintain a better SERP rating.

What’s Involved In SEO?

One of the easiest ways for the DIY digital marketer to boost their site ranking is what’s known as organic SEO. Organic SEO involves creating content for your website – these can be pages, blogs, or even product listings – that includes the keywords your customers would likely use when they’re searching for your type of business and offerings.

There are many other aspects of boosting your SEO, including usability factors, technical factors, link building and other behind the scenes tasks that can deliver meaningful improvement in your page ranking.

Why is Live Training the Best Way to Learn SEO?

Of all of the DIY digital marketing tasks, SEO has the potential to be the most overwhelming. There’s so much information out there, in so many formats, that it’s entirely possible to spend months just trying to figure out what’s reliable, proven smart SEO and what’s just somebody’s opinion. Our expert trainers have been working in the digital marketing field for years, and will provide you with simple, to the point best practices and proven SEO strategies you can use to start boosting your site ranking right away.

We keep our live online training schedule packed with useful training sessions, including SEO sessions. Check out our training schedule to see all of our upcoming trainings.

Prefer to have Technology Therapy Group handle your SEO? 

See Our Full Training Schedule
Learn More About Our Search Package
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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office