Discover some strategies to strengthen the marketing efforts and overall success of your woman-owned business.
October is National Women’s Small Business Month, a time to celebrate and recognize the incredible achievements of female entrepreneurs across the nation. At Technology Therapy® Group, we’re not just observers of this celebration but active participants.
As a proud woman-owned company, we understand the unique challenges and opportunities that come with being a female entrepreneur in today’s business landscape. So, we want to take a moment to applaud all the female business owners out there who are making waves in the world of small business marketing. Here are some strategies and tips to further enhance your business’s success.
1. Networking Strategy
Success loves company. That’s especially true when you’re a female business owner! Don’t undervalue the importance of networking for your business. Building a strong network is more than just exchanging business cards. It’s about fostering genuine relationships that can lead to growth opportunities, collaborations, and insights. Engage in industry events, join women entrepreneur groups, and actively participate in discussions to expand your network.
2. Digital Strategy
Having a solid presence in the digital world is a “must” for female business owners. Ensure your business holds its own online. For starters, improve your website’s UX and set up a posting schedule for your social channels so that you’re consistently active on these platforms. Share your journey, milestones, and stories to connect with your audience on a personal level. Remember, authenticity goes a long way in building trust with current customers and piquing the interest of new ones.
3. Financial Strategy
As a female business owner, financial acumen is crucial. Be proactive in budgeting, securing funding, and exploring financial tools that can give your business a competitive edge. Funding is another subcategory of financial strategy that deserves a side note. According to recent research, female business founders typically receive less funding than men. (Check out our recent webinar for tips on securing funding sources to advance your brand.)
4. Public Relations Strategy
Your brand’s image can make or break your business. Consistently communicate your core values, engage with the media, and ensure that your business is portrayed in a positive light. If you’re not sure your website and social channels are clearly sharing your brand’s personality and message, now can be a great time to do a digital audit.
5. Referral Strategy
Encourage your satisfied customers to spread the word. Consider implementing a referral program with incentives to boost word-of-mouth marketing. Perhaps you can offer a client a 20% discount on their next purchase for sending three of their friends your way. Don’t underestimate the power of happy customers when it comes to making your brand known in your local community and within your niche.
6. Certification Strategy
Being certified as a women-owned business can open many doors. Explore certifications that can enhance your business’s credibility and provide access to exclusive opportunities. For female entrepreneurs based here in the states, we recommend getting WOSB (Woman Owned Small Business Program) certified through the U.S. Small Business Administration.
7. Partnership Strategy
Forge collaborations that will amplify the reach of your woman-owned business. Seek partnerships with complementary businesses to co-market products, share resources, or co-host events. This can be as simple as joining forces with a local female business owner to sponsor a “girls’ night” to spotlight your spa services and the other business’s salon services. Or maybe it’s partnering with a fellow woman business founder to lead marketing workshops for emerging women entrepreneurs.
Fanning the Flame of Female Enterprise
While the female entrepreneurial journey is filled with challenges, the right strategies can pave the way for remarkable achievements. To all the women business owners out there, keep slaying, keep innovating, and keep making a difference. And we encourage you to connect with one of our mentors if you’re in need of expert guidance to steer your woman-owned brands into a new stage of growth.