Understand why you should pay more heed to in-app notifications over email notifications.
Equip yourself with two tips for setting up Business Manager within your Meta account.
Grow your knowledge of safe practices for keeping your Meta accounts secure.
In the bustling world of social media marketing, the security of your Meta accounts can sometimes take a backseat. (I mean, let’s face it, it’s challenging enough to keep up with the algorithm and platform updates!) Yet, as a small business owner, safeguarding your online presence should be a priority. Here are some tips to start your journey in stepping up your Meta account safety.
Prioritize App Over Email Notifications
Download the apps for your Meta social accounts, if you haven’t done so already, and pay attention to push notifications. Bonus tip: These push notifications are typically more secure than any email notifications you might receive regarding a social account. Email is more vulnerable to scams and hacks.
Two Important Meta Tips
Setting up the Business Manager for your brand’s Facebook assets is a crucial step. It encompasses a range of elements including your Facebook business page, Instagram, advertising, commerce account, and more. Ensuring this setup is vital for maintaining easy access to your account both now and in the future. And it grants you access to support, which can be a lifesaver if you encounter notices on ads or posts that are “disavowed” due to Meta policies.
During this setup process, it’s imperative to assign yourself as the owner and another trusted individual as administrator to prevent potential issues. You also want to avoid allowing employees or partners to assume sole ownership of the system. Regaining control of your account can be a lengthy process if you are not the owner, especially if they depart from your firm.
Be Aware of Meta Compliance and Content Restrictions
For small business owners using social media marketing, it’s vital to understand and follow Meta’s rules and content limits. This not only protects your brand, but also avoids issues like ad rejections or account freezes. Keeping to these guidelines helps you smoothly run your online business and maintain a reliable brand on Meta platforms.
Make Friends with Platforms’ Compliance Policies.
Each social platform has its own compliancy policy. Whatever platforms you use, it’s important to stay on top of any updates to these guidelines, to ensure that you and your team can seamlessly use it without getting locked out of your account or kicked off the platform.
Avoid Sharing Prohibited Content and Be Aware of Content Restrictions.
Social platforms often ban certain content from users such as adult content/products/services, unsafe substances, misinformation, personal attributes, illegal products/services, discriminatory practices, and weapons. Other content falls into the “restricted” category, which you’ll want to steer clear of if you want to avoid getting your posts flagged. These are some common content restrictions: cryptocurrency, cosmetic procedures & wellness, drug & alcohol related treatment, social and political issues, subscription services, online gambling/gaming, online pharmacies, dating, alcohol, and financial & insurance products/services.
Refrain from Posting Certain Words, Phrases, and Photos on Social.
When posting content on your business’s social accounts, keep in mind these taboos to ensure that your posts are clean and platform-approved.
- Text in all caps
- Copyrighted material that you’re using without permission
- Pandemic, corona, coronavirus, COVID-19, etc.
- Medical or political terms
- Before/after photos of people
- Guarantees of results for something that’s subjective
Know the 4 Golden Rules of Website Safety and Security.
Following these four rules will help your brand maintain reliability and online security so your current and prospective customers can navigate your website painlessly and quickly to browse the products and services they need.
- Make sure content aligns with relevant links
- You have direct links rather than redirects
- Your business’s website is safe and secure
- The page speed is fast and the user experience is excellent
Meta Account Security Made Easy
These insights are just the tip of the iceberg when it comes to securing your social accounts. If you’re ready to dive deeper, download our free guide for step-by-step instructions on keeping your Meta accounts supremely safe.