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The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales

The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales

There are at least two types of holiday shoppers: the group that finished everything up – including wrapping and tagging their presents – in August, and those people who are almost ready to start their shopping. There’s nothing you can do to reach the first group at this point, so let’s concentrate on the second.

[Tweet “As time grows short, holiday shoppers feel pressure to make a decision.”]

Did you know you can target your social media ads to reach holiday shoppers?

It’s true. Facebook tracks user activity intently, and they know which people have spent the most time looking at your page and pages like yours in the period leading up to Christmas. If you want to reach these engaged shoppers, target your ads through the behavior tab, choosing seasonal & events to connect effectively.

Remarketing really works.

As time grows short, holiday shoppers feel pressure to make a decision. Use remarketing to bring the potential gift ideas they’ve already considered back to their attention. Tailor your ad with language highlighting the item’s gift appeal, any savings you might be offering, and if applicable, delivery options that will get the purchase there in time for the holidays.

Use countdown imagery to drive urgency.

Believe it or  not, there are people who go through life completely unaware of how little time remains between now and Christmas morning. Use visuals or videos to prompt them to action – and don’t forget to remind them how good they’ll feel when all of the holiday shopping is done.

Give gift cards some time in the spotlight.

After a certain point – December 20th for most folks – packages aren’t going to arrive in time without paying extra for shipping. Gift cards are an easy, instant gift – make sure your customers know they’re available. For best results, let people know what denominations you offer, as well as any specials you might be offering. Have an email ready to introduce yourself to gift card recipients after the holidays – it’s a simple way to boost sales!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
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