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Are You Ready for Reddit?

Are You Ready for Reddit?

Reddit calls itself the front page of the internet. A vast and free-wheeling discussion forum, Reddit is the third most visited website in the world. It has 542 million monthly users – far more than Twitter, which only boasts 336 million monthly visitors. And now, armed with data that shows Reddit users are ‘heavy online spenders’, Reddit is working hard to attract advertisers.

[Tweet “Reddit ads can be up to 50% cheaper than Facebook ads.”]

What Reddit Offers

One of the things that’s unique about Reddit’s user base is that they’re generally not active on other social media platforms. A September 2018 comScore report showed that 65 percent of Reddit users are not on Pinterest; 43 percent are not on Snapchat; 33 percent are not on Instagram; 28 percent are not on Twitter and 17 percent are not on Facebook. Advertising on Reddit may be a way to connect with customers you’ve previously had limited access to.

71% of Reddit users are male, with nearly 60% of them being between 18-29. They report being online “all of the time”.

Marketing Your Business on Reddit

Some brands, especially those focused on attracting the young male audience, have been using Reddit successfully as a content marketing platform by participating in the discussion forums. To do this effectively, brands must understand ‘Reddiquette’ – the unique cultural norms of the site. This includes making meaningful contributions to conversation, avoiding being overly promotional, not asking for upvotes (the mechanism by which popular content is moved to Reddit’s main page, where it will get the most views), and sharing content from many sources – not just your own website. This is a time and labor intensive strategy, but it has helped small, obscure brands boost their visibility, increase revenues and build relationships with their customers.

Another option is to advertise on Reddit. Reddit ads can be up to 50% cheaper than Facebook ads, on a CPM basis, and it’s possible to test your brands appeal on the platform for a relatively modest investment. The ads that are top performers on Reddit are clever, quirky, and aligned with Reddit’s attitude. It’s a good idea to spend some time exploring Reddit and looking at the ads that are already there to determine if it’s the right platform for you. As Reddit is moving to attract bigger brands, the user bases’ expectation of advertising may change, but for right now, it’s wise to proceed with both eyes open.

Reddit Can Be Risky

That being said, Reddit has a well-deserved reputation for being a brand-safety nightmare. There are rules on the site, and conversations are moderated, controversial content abounds. The impact of the content extends beyond the site, with targets of the Reddit community’s wrath subjected to intense harassment, death threats and more.

Advertisers who are aware of these issues – which Reddit’s leadership has been increasingly active about combatting, at least as much as Twitter has been – may be wary of having their brand involved. AMAs – Reddit’s Ask Me Anything feature, which gives users the opportunity to ask a guest literally anything – can be a great brand building tool. However, AMAs can quickly become a branding nightmare. Reddit users are notorious for finding the one topic a brand doesn’t want to talk about and asking all kinds of embarrassing questions.

It’s clear that Reddit’s not for everyone. It’s important to know your brand and your ability to deal with a sometimes hostile audience. If you’re able to roll with the punches and can speak to Redditors in the way they appreciate being spoken to, the potential power of the platform is huge. If your target market is young, male, and vocal, it’s worth exploring. Reddit continues to grow in size and importance, and may be a critical marketing channel by this time next year.

 

 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office