Google Analytics is a website tracking tool and platform that collects data on how users interact with your website. Once the data is collected, Google Analytics sorts the data into easy-to-read interactive reports, which is what we see on the platform.
In other words, Google Analytics is a tracking tool offered by Google, and it shows you how visitors use your website.
The most enticing thing about Google Analytics is that it’s FREE and is useful for all skill levels. Once you set Google Analytics up, you will be able to achieve basic level analysis on your site performance. Not only do you get information on what marketing channels drive traffic to your site, but you can also see which sites users come from at different times of day, what landing page they arrived at, and how long the page took to load for them.
So, you’re ready to start your marketing campaign: with an email blast, social, or some other marketing campaign. Your main goal is to drive traffic to your site and convert that traffic into leads, right? So how can you tell which campaigns worked? Easy. Use the Google Analytics Tracking Link.
In most cases, the goal of your marketing campaign is conversions, impressions, and awareness. The Google Analytics URL builder allows you to seamlessly track each marketing effort separately. While your email service provider or social platforms will show you click-through rates and views, they don’t tell the entire story. In Google Analytics, you can see exactly which campaign drove the most sales, subscribers, and leads. Because if you don’t track your marketing campaigns, they all get lumped in with your other traffic. So, it is essential to know what’s working and what’s not.
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics
The Google URL Builder is simple to set up.
Use tracking links to monitor which sources produce the best results for the destinations in your campaign. For example, with source parameters, you can see if the link in your email campaign drove more traffic than the link on your Instagram. Let that data inform future campaigns!
Check out our past webinars to find out how to get more out of Google’s free and powerful business tools.
Tracking where people find your links and who takes the next step to click through your site can help improve your marketing, so why not do the same with your incoming calls? We love setting our clients up on CallRail, a system that helps you learn more about your leads. When you use CallRail, you can:
Start understanding your customers more with call tracking! And save big when you sign up using our affiliate link for the system.
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