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Key Takeaways:

How to Use Google Analytics

Google Analytics is a website tracking tool and platform that collects data on how users interact with your website. Once the data is collected, Google Analytics sorts the data into easy-to-read interactive reports, which is what we see on the platform.

In other words, Google Analytics is a tracking tool offered by Google, and it shows you how visitors use your website.

The most enticing thing about Google Analytics is that it’s FREE and is useful for all skill levels. Once you set Google Analytics up, you will be able to achieve basic level analysis on your site performance. Not only do you get information on what marketing channels drive traffic to your site, but you can also see which sites users come from at different times of day, what landing page they arrived at, and how long the page took to load for them.

What is Campaign Tracking in Google Analytics?

So, you’re ready to start your marketing campaign: with an email blast, social, or some other marketing campaign. Your main goal is to drive traffic to your site and convert that traffic into leads, right? So how can you tell which campaigns worked? Easy. Use the Google Analytics Tracking Link.

In most cases, the goal of your marketing campaign is conversions, impressions, and awareness.  The Google Analytics URL builder allows you to seamlessly track each marketing effort separately. While your email service provider or social platforms will show you click-through rates and views, they don’t tell the entire story. In Google Analytics, you can see exactly which campaign drove the most sales, subscribers, and leads. Because if you don’t track your marketing campaigns, they all get lumped in with your other traffic. So, it is essential to know what’s working and what’s not.

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics

How do you use Google’s Campaign URL Builder?

The Google URL Builder is simple to set up.

  • Go to your browser and visit the Google Campaign URL Builder. This website will show you the required Campaign Parameters form fields to fill in your details.
  • Insert your Campaign Parameters – By putting the relevant data in the parameter boxes.
  • Generate your Tracking URL – After entering all the relevant details in the field boxes, the Google URL Builder will generate a Campaign URL at the bottom, which can be copied or shortened.
  • Insert the Tracking Address within the Campaigns – Copy the tracking address and paste it in the area assigned to codes within your email blasts, blog posts, or social campaigns.
  • Analyze Daily Results in Google Analytics – After you get a few conversions, Google Analytics will start reporting your Campaign data.

Use tracking links to monitor which sources produce the best results for the destinations in your campaign. For example, with source parameters, you can see if the link in your email campaign drove more traffic than the link on your Instagram. Let that data inform future campaigns!

Want to Learn More?

Check out these on-demand sessions to find out how to get more out of Google’s free and powerful business tools.

Keep Track of Who is Calling You, Too!

Tracking where people find your links and who takes the next step to click through your site can help improve your marketing, so why not do the same with your incoming calls? We love setting our clients up on CallRail, a system that helps you learn more about your leads. When you use CallRail, you can:

  • Keep track of calls on an intuitive dashboard
  • Comment on and qualify leads based on call recordings or conversations
  • Analyze when you receive the most calls to optimize your hours of operation and team scheduling
  • Understand which of your marketing methods are prompting calls via tracking phone numbers that route to your business line

Start understanding your customers more with call tracking! And save big when you sign up using our affiliate link for the system. 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office