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How Instagram’s “Suggested Posts” Feature Benefits Your Business

How Instagram’s “Suggested Posts” Feature Benefits Your Business

This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business:

“You’re All Caught Up”—But Are You?

In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users know when they were finished catching up on the latest updates from people and brands they follow. The purpose in doing so was to make users more mindful of how they spent their time while in the app. Upon seeing the “You’re All Caught Up” notification, users could feel free to explore other tabs on the app knowing there was nothing new to see in their main feed. For those of us who like to make sure we don’t miss a beat on social, this feature served us well by helping to eliminate our FOMO (fear of missing out) on our friends’ latest posts.

Expand Your Reach with Instagram’s “Suggested Posts” Feature

Then, in August of 2020, the platform added another new feature. Below the “You’re All Caught Up” notification, Instagram tacked on a “Suggested Posts” feed filled with content recommendations users are likely to engage with based on their previous activities.  In other words, once users have finished scrolling through photo and video updates from the people and brands they follow, Instagram suggests fresh content based on their individual browsing preferences.

With the platform moving closer and closer to eCommerce, the “Suggested Posts” feature certainly proves beneficial for businesses looking to expand their reach on Instagram. The new update paves yet another pathway for brands seeking to put their products and/or services in front of interested customers. What’s more, it creates additional reach opportunities for those willing to pay for ad space in the expanded listings.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office