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Low-Cost & No-Cost SMB Marketing Ideas

Low-Cost & No-Cost SMB Marketing Ideas

Here at TTG, we get a lot of questions from small business owners about the most cost-effective ways to implement digital marketing into their current business strategy. As a small business owner myself, I understand first-hand the value of a free or low-cost resource that works to grow your company— especially when you’re just starting out. That’s why my team and I have spent the last year or so providing low-cost and no-cost digital marketing training and resources to growing businesses like yours. We call it DIY Digital Marketing, and it’s how we’re empowering owners of startups and growing businesses everywhere to dig into their digital marketing efforts without breaking the bank. Keep reading to learn where and how you can get started:

Where to Find FREE Digital Marketing Help

Looking for FREE digital marketing tips, tricks, and training sessions? Check out the following TTG resources!

YouTube

YouTube is a free video-sharing website where users can watch video content that covers pretty much anything you can think of. It’s an excellent platform for business owners looking to learn about digital marketing, which is exactly why TTG started our own YouTube channel almost one year ago! Here, we share expert knowledge on various digital marketing tools and how to use them via short how-to videos and step-by-step tutorials.

Check Out TTG’s YouTube Channel NOW!

Podcasts

Another great resource for free digital marketing advice and ideas is whatever platform you stream your podcasts from! Whether you listen to podcasts on iTunes/Apple Podcasts, Google Podcasts, Spotify, or any other platform, there are plenty of series dedicated to teaching you how to use digital marketing to grow your business. Use your favorite podcast platform to search terms like “digital marketing” and “small business tips,” or even more specific topics you’d like some insight on.  You’ll find tons of shows and one-off episodes to help you through.

TTG even has our own podcast in the works, so stay tuned!


Blogs

We love a good blog post here at TTG— and we’re willing to bet you do, too (considering you’ve made it thus far reading this one)! When it comes to learning about digital marketing, blog articles are a great place to start. A well-written blog post has the ability to explain even the most complicated topic by breaking it down into bite-sized pieces of information that are easy to digest. For business owners looking to manage their own digital marketing, our TTG blog posts are the perfect place to start.

Read More TTG Blogs NOW!


Free Webinars

Last, but certainly not least, TTG offers FREE digital marketing webinars that cover a breadth of topics any growing business can benefit from, including:

  • How to build a marketing team on a budget
  • Capturing and converting leads into customers
  • How to do a digital year-end review

…and more! In fact, we have a FREE live upcoming training session on June 22nd at 1 pm ET, where we’ll be covering more free marketing tools to help your small business! Click here to learn more!

View TTG’s FREE Training Sessions Now!

Be Sure to Keep an Eye Out for More FREE Resources from TTG!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office