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Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget. 

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3 Ways to Connect Customers During Digital Discovery

3 Ways to Connect Customers During Digital Discovery

Now, more than ever, consumers are looking to have authentic interactions with business. In fact, we live in a digital-first world and 90% of consumers…

How to Use Google to Grow Your Business

How to Use Google to Grow Your Business

Key Takeaways How someone uses Google will vary based on their current need and position in the buying journey. Focus on optimizing content for the…

Is it Spam or a Scam?

Is it Spam or a Scam?

When is it spam, a scam or legitimate lead? It’s getting harder and harder to tell these days. Here’s a tip on how to find out.

6 Tips to Move Customers from Consideration to Purchase

6 Tips to Move Customers from Consideration to Purchase

How do we get a customer from “I know you exist” to “I want to buy from you?” This important question is a query many…

Social Selling and Generating More Leads for Jewelry Retailers

Social Selling and Generating More Leads for Jewelry Retailers

In-person and ready to get back to business, the Atlanta Jewelry Show welcomed the jewelry industry back to a live event on March 5-6, 2022….

Start Me Up! What to Do When You’re a New Small Business

Start Me Up! What to Do When You’re a New Small Business

Key Takeaways Conducting Market research will empower you to make the best decisions for your business. Learn who your customers are, their buying habits, and…

Spring Updates to Spring Forward Your Digital Marketing

Spring Updates to Spring Forward Your Digital Marketing

Key Takeaways:Updates to Google ads editor and Facebook will help you automate more of your ads. Connect with your customers on Instagram this spring by…

Your Customers Want Personalized Experiences

Your Customers Want Personalized Experiences

KEY TAKEAWAYS: Consumers have come to expect brands to know them well and offer solutions that fit their needs. You can create marketing campaigns that…

It’s SEO Biz, Baby: Shifting to Google’s Newest Analytics Software

It’s SEO Biz, Baby: Shifting to Google’s Newest Analytics Software

Key Takeaways:Google’s Universal Analytics has become obsolete Upgrading to Google Analytics 4 will allow businesses to get greater value from the data they collect The…

Have You Actually Explored Your Digital Landscape?

Have You Actually Explored Your Digital Landscape?

Key Takeaways:Consumers make their first impressions by browsing your website (and it takes about 60 seconds). Your website needs to do more than just exist;…

Hacks on the Rise – Protect Your Facebook Business Account

Hacks on the Rise – Protect Your Facebook Business Account

TTG Founder and President Jennifer Shaheen shares some quick and easy tips to protect your Facebook Profile from hackers all in under 5 minutes.

Google URL Builder: How to Create a Google Analytics Tracking Link

Google URL Builder: How to Create a Google Analytics Tracking Link

Track clicks with this free marketing tool! Learn how to create Google tracking links in a few simple steps that help you monitor where your clicks are coming from.

I Need a Logo – Where Do I Start?

I Need a Logo – Where Do I Start?

Got 5 minutes? Technology Therapy will show you how to conceptualize your perfect logo.

Streaming Ads Hit the Mainstream: Advertising on Hulu

Streaming Ads Hit the Mainstream: Advertising on Hulu

Key Takeaways Hulu introduced a self-service ad platform in 2020. The new format made Hulu ads more accessible to small and medium-sized businesses with limited…

Warning: Your Team Has Skill Gaps
  • Blog
  • February 9, 2022

Warning: Your Team Has Skill Gaps

Small businesses operate with small teams. But what happens when someone leaves? Make sure multiple people on your tiny team know how to handle tasks to help keep you covered!

3 Signs That It’s Time for a Website Redesign
  • Blog
  • February 3, 2022

3 Signs That It’s Time for a Website Redesign

Augmented reality has become a very real part of the online shopping experience for customers, yet only 1% of retailers are taking advantage of the technology. Here’s how to get a competitive edge with AR.

Is Augmented Reality the Future of Retail?
  • Blog
  • February 1, 2022

Is Augmented Reality the Future of Retail?

Augmented reality has become a very real part of the online shopping experience for customers, yet only 1% of retailers are taking advantage of the technology. Here’s how to get a competitive edge with AR.

What in the World is a Non-Fungible Token & How to Use NFTs in Your Business
  • Blog
  • January 19, 2022

What in the World is a Non-Fungible Token & How to Use NFTs in Your Business

NFTs are the latest in a wave of head-scratching digital trends and they are making people millions. So, what are Non-Fungible Tokens and are they worth it?

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office