We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
B2B vs. B2C Digital Marketing
First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses…
3 Ways to Boost Brand Visibility
You’re doing great work, offering products and services people need. Make sure those people see what you have to offer! Improve your reach and get…
Stats, Apps & Training to Put Your Facebook Ads in Motion
The evolution of digital technology has led to the natural advancement of digital advertising. Over time, digital ads have progressed from static imagery to what’s now known as “motion ads” – aka advertisements featuring moving or animated graphics or video. Though motion advertising is an…
What Moms Want in 2021: Mother’s Day Tips for SMBs
Shopping changed for everyone last year. When you look at the data, it seems like this Mother’s Day will feature exciting gifting trends. Here’s what…
What’s Good for the Environment is Good for Your Business
Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important…
Spring Cleaning? Don’t Forget to Spruce Up Your Email List
Spring cleaning time has begun—and your digital marketing platforms are no exception! Though watching your email list grow is a great feeling, did you know…
Digital Ad Drama: Apple vs. Facebook
When two tech titans like Apple and Facebook collide, there’s bound to be plenty of commotion left in the wake. Recent iOS updates have made…
How Instagram’s “Suggested Posts” Feature Benefits Your Business
This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed….