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Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget. 

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Marketing Strategy vs the Market: How to Differentiate Between the Two

Marketing Strategy vs the Market: How to Differentiate Between the Two

Here are some tips to help you determine if your marketing strategy needs revision or if the market is the primary reason for the decline in click rates and impressions you’re currently seeing.

How to Develop Better Business Habits in 2023

How to Develop Better Business Habits in 2023

As a tribute to the new year, here are some tips for cultivating better marketing habits in 2023.

New Year, New Perspective: Finally Making Sense of Metrics 
  • Blog
  • January 12, 2023

New Year, New Perspective: Finally Making Sense of Metrics 

Here are the types of things you should be looking for to make sense of your metrics in 2023 (and turn these insights into action!).

How Long till I Start Seeing SEO Results?
  • Blog
  • January 5, 2023

How Long till I Start Seeing SEO Results?

Learn the factors that impact SEO ranking time frames and discover three tools to help you succeed on your business’s SEO journey.

5 Tips for Building Better Relationships Online in 2023

5 Tips for Building Better Relationships Online in 2023

Start incorporating these 5 strategies to begin building better relationships online with your clients in 2023.

A Simpler Way to Create an Effective Marketing Plan for 2023

A Simpler Way to Create an Effective Marketing Plan for 2023

Discover a simpler way to create your 2023 marketing plan so you can enjoy your business’s most successful year yet.

Common eCommerce Terms Explained
  • Blog
  • December 15, 2022

Common eCommerce Terms Explained

Decipher these 23 commonly used eCommerce terms to increase your knowledge and industry expertise.

6 Top Types of Evergreen Content You Should Start Creating
  • Blog
  • December 8, 2022

6 Top Types of Evergreen Content You Should Start Creating

Learn why evergreen content is important and the top types of evergreen content that we recommend creating for your small business.

Tips for Giving Thanks All Year Long as a Small Business Leader

Tips for Giving Thanks All Year Long as a Small Business Leader

Thanksgiving should be a way of life for every small business owner — here’s why.

Website Audit Checklist: A Step-by-Step Guide for Auditing Your Website

Website Audit Checklist: A Step-by-Step Guide for Auditing Your Website

Make your website audit easier and less of a headache with this step-by-step checklist.

The Eleventh Hour: Last-Minute Holiday Marketing Strategies

The Eleventh Hour: Last-Minute Holiday Marketing Strategies

It’s not too late to implement some creativity with your small business’s holiday marketing plan — here’s how!

How to Add Cards to YouTube Videos

How to Add Cards to YouTube Videos

Discover how to leverage the Cards feature to increase watch hours on your YouTube channel.

7 Ways to Boost Holiday Sales and Customer Engagement with QR Codes

7 Ways to Boost Holiday Sales and Customer Engagement with QR Codes

Leverage the secret power of QR codes to unleash the holiday sales surge you’ve been daydreaming about.

Tips for Staying Out of Digital Marketing Jail
  • Blog
  • October 27, 2022

Tips for Staying Out of Digital Marketing Jail

Here are some tips for avoiding digital marketing “jail” so you can continue to enjoy successfully promoting your business online.

Plan Paralysis: How to Get Unstuck So You Can Move Forward

Plan Paralysis: How to Get Unstuck So You Can Move Forward

Break free from your unwieldy business plan when you start using outcome-driven outlines.

Level up Your LinkedIn Content with Customized Link Previews

Level up Your LinkedIn Content with Customized Link Previews

Discover how to customize a LinkedIn preview for a more personalized post.

Insider Tips for Social Selling Success

Insider Tips for Social Selling Success

Discover the differences between social media marketing and social selling — and learn some strategies for online selling as you leverage multiple channels to reach a broader audience.

What Is Branding and Why Does It Matter?

What Is Branding and Why Does It Matter?

Join us as we define what branding is and share some exercises to make your brand even stronger.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office