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Understanding Data: The Pros and Cons of Objective Data

Understanding Data: The Pros and Cons of Objective Data

Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.

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How to Install & Update WordPress Plugins

How to Install & Update WordPress Plugins

Learn how to expand the functionality of your WordPress website with plugins, plus tips for how and why to keep those plugins up to date.

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Understanding Data: The Pros and Cons of Observational Data
  • Data
  • September 8, 2021

Understanding Data: The Pros and Cons of Observational Data

Observational data tells us a lot about what our customers want and need, as well as how they put those impulses into action. Here’s why you should use it, and some issues to look out for.

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View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library

View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library

View all the Facebook ads you’re currently running, and view your competitor’s ads with this Facebook Ad Library tutorial.

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The Pros and Cons of Live Streaming for Small Businesses

The Pros and Cons of Live Streaming for Small Businesses

Live streams enjoy more viewership than before. Discover the pros and cons of live streaming for your small business.

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What is a Mailchimp Contact Rating and How Can I Use It?

What is a Mailchimp Contact Rating and How Can I Use It?

Improve your email marketing using contact management, segmenting, & targeting in this mega Mailchimp tutorial.

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From Scrolling to Sold: Selling Products on Instagram

From Scrolling to Sold: Selling Products on Instagram

Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.

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Where to Download Free Graphic Design Fonts for Commercial Use

Where to Download Free Graphic Design Fonts for Commercial Use

Learn how to use Font Squirrel to download free fonts for commercial use, use in graphic design, and more.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office