We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.
New Digital Search Trends and How This Impacts Optimization
Get the scoop on the latest digital search trends and learn some tips for optimizing your content as more consumers use social media for their search instead of Google.
The Small Business Owner’s Guide to Text Marketing
Take your customer’s mobile experience further when you start using text marketing for your business.
5 Meta Updates that Small Business Owners Should Know
Here are five recent updates to Meta platforms that should inform your 2023 social media strategy.
Tips to Make Data More Doable
Discover some insider tips to make data more doable for your small business.
An Intro to Multichannel Marketing
Here’s what every small business owner should know about multichannel marketing.
The What and Why of Personas
Say hello to personas, a secret weapon that every business needs to add to their marketing “arsenal”.
What to Do with Successful Ads Featuring Out of Stock Items
Learn some rules of thumb for deciding whether to retire an ad with a sold-out item or to continue it in hopes of inspiring customer engagement.
SEO Jargon: 20 Terms to Know as a Small Business Leader
Discover what these 20 SEO terms mean so you can start talking about SEO strategy and metrics like an expert.
Sharpen Your Storytelling Skills and Step Up Your Social Media Stories
Hone your brand storytelling skills and craft better social media stories when you apply these helpful tips.
Marketing Strategy vs the Market: How to Differentiate Between the Two
Here are some tips to help you determine if your marketing strategy needs revision or if the market is the primary reason for the decline in click rates and impressions you’re currently seeing.
How to Develop Better Business Habits in 2023
As a tribute to the new year, here are some tips for cultivating better marketing habits in 2023.
New Year, New Perspective: Finally Making Sense of Metrics
Here are the types of things you should be looking for to make sense of your metrics in 2023 (and turn these insights into action!).
How Long till I Start Seeing SEO Results?
Learn the factors that impact SEO ranking time frames and discover three tools to help you succeed on your business’s SEO journey.
5 Tips for Building Better Relationships Online in 2023
Start incorporating these 5 strategies to begin building better relationships online with your clients in 2023.
A Simpler Way to Create an Effective Marketing Plan for 2023
Discover a simpler way to create your 2023 marketing plan so you can enjoy your business’s most successful year yet.
Common eCommerce Terms Explained
Decipher these 23 commonly used eCommerce terms to increase your knowledge and industry expertise.
6 Top Types of Evergreen Content You Should Start Creating
Learn why evergreen content is important and the top types of evergreen content that we recommend creating for your small business.
Tips for Giving Thanks All Year Long as a Small Business Leader
Thanksgiving should be a way of life for every small business owner — here’s why.