So – what is Pinterest, and how does it work? Pinterest is a social network that allows users to visually share and discover new interests by posting (a.k.a “pinning”) images, links to products, or blogs to their board. You can also browse what other users have pinned and some optional notes-to-self about the post’s value, which come together to form a “pin.” Pins can be arranged on boards, different boards, and further categorized into sub-boards. Think of it as a virtual mood board where you can collate social images, bits of writing, and more around a central idea.
Pinterest, like other social networks, can perform standard social networking functions. Such as following friends, liking and commenting on other users’ boards, re-pinning content to their own boards, sharing others’ media on Facebook and Twitter or via email, run a search, and even embedding individual pins on their website or blog, which is why Pinterest is an effective tool for getting started with content marketing.
Pinterest is great for driving traffic and sales. And most importantly for businesses, Pins help people find more information on products they’re looking to buy. Research shows that Pinterest users are uniquely positioned to make purchases off the platform as they have buying power in their households – and they even like seeing ads!
Using Pinterest for business is a GOOD idea! Aside from the impressive facts already mentioned, there are tons of great reasons why your eCommerce business should be on Pinterest and have a Pinterest marketing strategy.
This 2-minute tutorial will show you how to set up direct messaging to better connect with your customers.
Come up with a few response templates based on your content and the questions you expect to receive via Pinterest messages. That way, when the messages start rolling in, you’re ready with fast answers!
By default, Pinterest users with business accounts cannot send or receive direct messages. However, you can turn this feature on whenever you want. When it is activated, your page will be updated with a “Message” button that visitors can use to send you a message, AND you will also be able to reply to messages as well.
Log in to your business account:
It’s that simple!
Business accounts help brands, creators, and merchants to get more out of Pinterest. You’ll get access to analytics, ads, and exclusive content formats. Business accounts are free, and it’s quick to sign up.
Check out these on-demand sessions from TTG to learn more about brand marketing and strategies for reaching more customers digitally.
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