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Pandemic Proven: Pinterest’s Power for Small Business

Pandemic Proven: Pinterest’s Power for Small Business

During the shutdown, we learned that when people can’t get out, they spend a lot of time on their phone scrolling through social media. Pinterest was enjoying significant growth before the pandemic. Once everyone was stuck at home, the platform saw an influx of even more new users, and users spent a lot of time on Pinterest.

The pandemic has offered new fuel for the visual commerce trend, Amy Vener, Pinterest’s global head of retail strategy and marketing, said in Retailer Leader. “While it’s been harder to physically browse the aisles of stores over the past few months, people are increasingly coming to Pinterest to visually search and shop the online catalogs of retailers,” she said.

What is Visual Commerce?

Visual commerce is merchandising for online retail. You know how in the brick and mortar setting when you want to draw customer attention to a particular piece of merchandise, extra care goes into the display? Visual commerce is the same thing online. Using visual components that allow customer to interact with your merchandise and better envision its role in your life attracts attention – and Pinterest’s Lens tool allows scrollers to become shoppers without ever leaving the platform, which means more sales for you.

The 3 Critical Components of Visual Commerce You Need to Succeed on Pinterest

  1. Engaging product videos
    • Individual product videos as well as product galleries
  1. Multi-angle product photos
    • Capture every detail a shopper might want to see
  1. Authentic user-generated content
    • Includes images, videos, social media posts & more

Putting the Pieces Together: Getting Started on Pinterest

Pinterest is a great platform for discovery, especially for lifestyle, jewelry, and apparel brands, as well as any business with a DIY component. If you need help getting started on Pinterest, or you’re already on Pinterest and need help attracting more attention & making more sales, let us know. We’re here to help.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office