Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed per day.
Adding video to your marketing mix can mean creating your own video content on your brand’s channel – this is a good idea because it allows interested viewers to truly understand who you are, gain a more in-depth understanding of your products and services, and shop comfortably from their phone – but it can also mean creating video ads that appear at the beginning, end or during breaks in video content produced by other people.
Video Marketing Doesn’t Have to Be Expensive or Intimidating
Once upon a time, creating video content was an expensive, complicated process. Today, you don’t even need that great of a phone to create engaging, appealing videos that connect with your customers. The secret is having a clear, easy-to-follow process that includes generating appealing concepts, creating the actual video, scheduling videos appropriately, and deploying them on the proper platforms.
By the way, you can learn how to do it all during our next Step-by-Step Live Training: Getting Started with Video Marketing.
P.S. Video is Not Just for YouTube!
Even if you think your customers aren’t watching YouTube (spoiler alert: THEY ARE!) video marketing is still relevant to your brand. Here are other places you can use your video content:
- On your website
- In your email marketing
That’s six possible places to use your video content to connect and convince customers to check you out further. So if you’re sitting on the fence, rest assured you will have places to benefit from video marketing.
If you’re ready to get started with video marketing, don’t miss out on this easy-to-understand, intimidation-free training. Space is limited. Register now.