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It’s Time to Add Video to Your Marketing Mix

It’s Time to Add Video to Your Marketing Mix

Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed per day.

Adding video to your marketing mix can mean creating your own video content on your brand’s channel – this is a good idea because it allows interested viewers to truly understand who you are, gain a more in-depth understanding of your products and services, and shop comfortably from their phone – but it can also mean creating video ads that appear at the beginning, end or during breaks in video content produced by other people.

Video Marketing Doesn’t Have to Be Expensive or Intimidating

Once upon a time, creating video content was an expensive, complicated process. Today, you don’t even need that great of a phone to create engaging, appealing videos that connect with your customers. The secret is having a clear, easy-to-follow process that includes generating appealing concepts, creating the actual video, scheduling videos appropriately, and deploying them on the proper platforms.

By the way, you can learn how to do it all during our next Step-by-Step Live Training: Getting Started with Video Marketing.

P.S. Video is Not Just for YouTube!

Even if you think your customers aren’t watching YouTube (spoiler alert: THEY ARE!) video marketing is still relevant to your brand. Here are other places you can use your video content:

  • On your website
  • In your email marketing
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

That’s six possible places to use your video content to connect and convince customers to check you out further. So if you’re sitting on the fence, rest assured you will have places to benefit from video marketing.

If you’re ready to get started with video marketing, don’t miss out on this easy-to-understand, intimidation-free training. Space is limited. Register now.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office