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Thinking About Selling Online? Test the Waters with a Pop Up Shop

Thinking About Selling Online? Test the Waters with a Pop Up Shop

The pressures imposed by the COVID 19 pandemic have led many business owners to consider e-commerce. If you’ve been thinking about it but aren’t sure that this is the right way to go, a low-stress, low-investment way to test the waters is with a Digital Pop Up Shop.

Think of a Digital Pop Up Shop as a mini e-commerce site:

  • All of your branding is in place – your logo, colors, and images that your existing customer base knows and appreciates.
  • You have a limited suite of products – it’s a smart idea to showcase your best-selling, most high-demand items.
  • You create a super simple shopping experience that customers will trust and appreciate.

What are the Benefits of a Digital Pop Up Shop?

If you’ve never sold online before, a Digital Pop Up Shop is an ideal option. It gives you a chance to try the experience without committing to the time and expense of building an entire e-commerce site, such as a Shopify store. For a minimal cost, you’ll be able to:

  • assess interest
  • explore how selling online integrates with the rest of your business operation
  • make additional sales

It’s also a great way to introduce your brand to people who have never done business with you before.

If you are selling online, Digital Pop Up Shops are very useful to showcase specific merchandise, such as seasonal items or specialty goods. They’re also very handy to test merchandise out, or if you’ve gotten a great deal on something that’s off-brand for your business, a way to generate revenue by appealing to a different marketplace without alienating your existing customer base.

Some Vital Information About Digital Pop Up Shops

Digital Pop Up Shops are set up to run for one month. If you decide you love your Digital Pop Up Shop and want to keep it going after that first month, we’ll be happy to help you make that happen. (And yes – you can change your product listings periodically if you decide to keep the shop going.)

Digital Pop Up Shops are set up to be super simple to operate, with limited features and functionality. Everything your customers expect – including seamless secure payment processing – will be in place, but you don’t have to spend any money on fancy bells and whistles. It’s a really smart way to try out e-commerce on a budget.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office