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Here’s a Google Change You’ll Want to Know About

Here’s a Google Change You’ll Want to Know About

Google Chrome is, by far, the most popular web browser. In March of 2020, 49.3% of people going online used Chrome to do so. For that reason, it’s very important for business owners to pay attention to any changes Google makes to Chrome – the odds are pretty good that close to half of all of your customers are using it.

Google Chrome Will No Longer Display Full URL’s in the Address Bar

In June, Google announced that future editions of the browser will only show a website’s domain name in the browser bar. For example, when you’re reading this blog post, instead of seeing http://technologytherapy.com/heres-a-google-change-youll-want-to-know-about/ in the address bar, all you’ll see is technologytherapy.com.

If for whatever reason a website visitor wants to be able to see the page’s full URL, they’ll be able to do so by hovering over the browser bar. At that point, the full URL address will be displayed.

Why is this change being made?

Why is Google making this change? At this point, there is no definitive answer, only speculation from the web development community based on previous interactions with Google. One reason may be to make the experience of using Chrome more consistent with that of using other web browsers, namely Safari. Another consideration may be that the use of simpler, shorter domain names in the URL will make it easier for web visitors to tell authentic sites from their fraudulent imitators. Google engineers have mentioned this previously, so security may be a primary driver of this change.

When is Google Chrome update happening?

The next Google Chrome update is scheduled for August 25th. There will be other changes happening at this time, including blocking the auto-download of executable files and other security driven changes that we’ll appraise you of as more information becomes available.


Keep up with Google’s innovations and make them work for your business:  

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Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

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As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

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