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What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?

What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?

Google Ads are powerful – two-thirds of shoppers click on at least one Google Ad when they’re searching. Clicks on paid links – another way to say ad – convert twice as much as links to organic content, such as a blog entry.

That being said, Google Ads aren’t exactly easy to create and deploy. In fact, there’s one common error that many small business owners make that prevents them from using Google Ads effectively. The business owners who make this error are the ones who say the following things:

  • I’m spending a ton of money on PPC advertising but the return just isn’t there.
  • There’s no point to Google Ads because the best keywords are too expensive.
  • No one’s clicking on my ads, so what’s the point?

Spending money without getting results equals frustration and stress. To eliminate the headache from Google Ads, you have to begin with the answer to this one simple question:

What do you want your Google Ads to do and how are you going to measure this?

The #1 mistake most small business owners make with their Google Ads is they don’t identify a conversion point. A conversion point is any measurable action your customer takes after they click on your Google Ad.

For example, if a customer clicks on your ad, goes to your website, and immediately makes a purchase, that’s a conversion. But that’s not the only possible conversion. Other conversion points include actions like watching a video, downloading a special report, or signing up for a newsletter.

But nearly half of the people who are running Google Ads don’t have conversion tracking in place – and of the people who do have it set up, a not-insignificant percentage don’t have it set up correctly. Simply fixing this one common error can boost the ROI of your Google Ads significantly.

Learn How to Optimize Your Google Ads for Conversions

We work with Google Ads every day. Technology Therapy Group also offers live, step-by-step training twice a week that can bring you up to speed, including a Step-by-Step Training: Getting Started with Google Ads session that covers everything you need to know to get better results from your Google Ads. You’ll learn about the various ad types, how to connect your Google accounts, and what Google Ad extensions are and why you want them.

All of our training sessions features an Open Q&A session so you can have your specific Google Ad questions answered. It’s a great learning opportunity for the busy business owner.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office