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Mailchimp for Small Business Owners: Live Training Sneak Peek

Mailchimp for Small Business Owners: Live Training Sneak Peek

If you’ve been trying to master Mailchimp and are having a tough time,  take a sneak peek at what you’ll learn during TTG’s Step by Step Live Training. These trainings are all virtual events, which means you stay safely socially distant while building your DIY digital marketing skillset.

What You’ll Learn

During Live Trainings, you learn email marketing best practices, including email design, which covers how email marketing messages should look to make a good impression on your customer. We also cover the difference between email marketing campaigns and automations, and explain when and why you’ll want to use each option.

The Secret of Successful Skill Building: Interactive Education

What makes TTG Live Training special and valuable is the fact that participants are expected to arrive with their specific DIY marketing questions and we answer them in session. Hearing other business owners share their challenges and identify points of confusion and having those issues addressed is the most efficient way to gain a robust, real-world understanding of what really involved in using digital marketing tools effectively.

For example, here are three questions we heard during our most recent Mailchimp training, along with a short and sweet synopsis of the answers we gave.

How do I create my account?

It’s super simple to get started with Mailchimp. We actually walk you through it step-by-step in this video:

Can I use the free version or do I need to pay?

Depends on what you’re planning to do. Before you commit to spending money, make sure you can’t accomplish what you need to on the free version. Check out their different plans to see what’s right for your business.

Be aware that you do get what you pay for. Some of Mailchimp’s most robust features aren’t available for free. For example: You can’t create an automated series of messages.

Now that I’m set up and ready to send emails, how do I ask for permission to send emails to my audience?

The use of forms on your website is a good way. Just make sure that you have something like a checkbox that says “By submitting your email, you are agreeing to sign up for our newsletter.”

Still have questions?

Space for our July 13th Mailchimp training session is strictly limited to 20 participants. This training is 75 minutes long and is designed for the beginner to intermediate Mailchimp user.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office