145 million people use Twitter every day. Two-thirds of these users are male, and the majority of the platforms’ users are between the ages of 35-65. If that’s the audience you’re after – or if you’re in B2B – Twitter can be a very useful social media platform.
However, Twitter isn’t always the easiest platform to use. Many useful features weren’t provided by the platform, which left users forced to depend on third-party tools to handle basic functions. This worked, but it assumed a certain level of technical competence on the part of the person running the account, and when you’re a busy business owner you may not have the time or desire to develop the needed skills.
Luckily, it’s starting to look like Twitter understands. In May, they introduced a feature that Twitter users have long been clamoring for: the ability to schedule Tweets in advance.
The ability to schedule Tweets in advance is important because it allows you to maintain a steady flow of content without having to spend every moment of every day on the platform.
Here’s how it works:
You write your Tweet.
This part of the process is unchanged – proceed exactly as you normally do, including adhering to character limits & using hashtags.
DON’T POST THE TWEET!
Instead, click on the small calendar icon that’s just below your Tweet.
Schedule Your Tweet.
A pop-up window will open when you click the calendar icon. This allows you to pick the day your Tweet will appear, as well as the time of day. Make sure to check the time zone – you’ll want to choose the option that makes sense for your audience.
You can schedule tweets for up to 18 months in advance, so if you have some downtime and want to get ahead on your DIY digital marketing, this is a great way to do it.
Having a tough time with Twitter? Our expert team can bring you up to speed fast.